Our Glossary

Activate - Lexer product that allows you to send audience segments to your integrated marketing and advertising channels.

Activation - Segments that have been sent to your chosen marketing or advertising channel. Activations can be either ongoing (continues to update daily) or once- ff.

Activity - Lexer product that allows you to monitor the performance of your customer service team operating in Respond.

Attribute - Any fact we know about an individual customer or prospect. Attributes contain information about purchases, email engagement, web and app analytics, survey responses, and demographics.

Audience Split - Feature of Activate that allows you to split your activated audience into 50/50 or 90/10 for experimentation.

Case - A reporting concept in Activity for measuring conversation metrics.

CDP - A customer data platform is a type of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile.

Channel - A view of your integrated data destinations in Activate.

Classification - A feature of Respond and Listen that allows you to apply custom classifications (tags) to messages. Report on these classifications in Activity and Listen.

Compare - Lexer product that allows you to compare segments and attributes for insights and reporting.

Context - A feature of Respond that provides a detailed view of the conversation.

Curate - A feature of Visualize to display a stream of curated images on a web page or digital screen.

Deep Dive - A feature of Respond and Listen that allows you to create a search for conversations.

Engage - Area of the Lexer Hub that contains Activate, Respond, Schedule, Contact, and Serve.

Group - Permission controls for your team in Lexer. Users are placed into Groups to control access to products, access to integrations, and permissions to use specific functions. Groups are also used for reporting in Activity.

History - A feature of Respond that provides a detailed view of the engagements between the customer and your brand. History includes public and private messages from the customer, as well as notes from your team.

Integration - Account or platform you have connected with your Lexer Hub.

Listen - Lexer product that allows you to monitor social, forum and news content from across the web.

Manage - Area of the Lexer Hub that contains Integrations, Team, and Settings.

Matches - The number of posts, comments and messages that are returned for your search.

Measure - Area of the Lexer Hub that contains Track, Activity, Listen, Visualize, and Report.

Profile - Customer or prospect that exists in your CDP. Profiles are made of Attributes sourced from your customer data, social data, partner and 3rd party data.

Report - Lexer product that allows you to create PDF reports from your saved dives in Listen.

Respond - Lexer product that allows you to respond to conversations on social, email and community platforms.

Saved Dive - A saved search in Listen and Respond. Required for building Visualize Screens and Reports.

Schedule - Lexer product that allows you to schedule your social content to Twitter, Facebook and LinkedIn.

Secure File Upload - Feature of your Lexer Hub for securely uploading customer data to Lexer.

Segment - Lexer product that allows you to create customer segments using any attributes in your CDP. Segments also represent a group of customers you have defined using a saved search of Attribute values.

Segment Builder - A feature of Segment for searching customer profiles using Attributes.

SFTP - Activation channel for exporting customer data from Lexer to your internal system. SFTP (SSH File Transfer Protocol) is a network protocol that provides file access, file transfer, and file management over any reliable data stream.

Source Group - A feature of Respond and Listen used in Tier Filters, allowing you to search for content on a specific integrated channel.

Sources - A view of where data has come from, typically referring to other platforms.

Templates - A feature of Respond that allows you to save message templates to quickly insert into conversations.

Tier Filter - A feature of Listen and Respond that allows you to search for conversations using up to 16 different properties, such as author name, matching terms, and source type.

Understand - Area of the Lexer Hub that contains Segment, Compare, and Analyze.

Visualize - Lexer product that allows you to create customizable live screens to display conversation data.

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