- Customer Data
Data in Lexer's CDP
Accessing your customer data in Lexer's CDP
The days of querying a giant database across different areas of your business, waiting weeks to receive simple data analytics, and being uninformed when you need it most, are over. Introducing Lexer’s Customer Data Platform (CDP) that brings all of your data to the one place that matters: to you, right now.
You can use a number of Lexer’s products to understand your customers and create meaningful segments for insights and engagement. Let's take a look at three key areas where your customer data shines in Lexer.
Create sophisticated customer segments
Segment is your window into your customer data. Group your customers into meaningful segments based on any combination of ecommerce, CRM, email and service attributes. Analyze the aggregated statistics for your segments, and dive deeper for insights. Segment pivots your data by Attributes, Segments, Profiles, Channels and Sources.
Activate segments to marketing channels
Activate puts you in control of where your audiences go. Send your hand crafted segments to social or email marketing platforms for tailored campaigns. Suppress low value or detractor customers from particular campaigns to optimize marketing spend. Export your customer profiles to any integrated system or to CSV or SFTP destinations for bespoke use cases.
Personalize your service with customer profiles
Respond is your customer service workflow for managing conversations on social and email channels. Customer profiles are at your team's fingertips when crafting responses to customer messages, ensuring all of the relevant data is used in every interaction.