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Out of the Box Segments
Out of the Box segments
Lexer will auto-populate a series of helpful customer, demographic, transactional and email segments to allow you to hit the ground running and easily put your customer data to work.
These standard "Out of the box" segments will form the building blocks for the majority of the segments you will create. Use them in combination, edit existing or create your own new segments too!
A few examples:
Here are a few common use cases for the segments:
1. Identify your best customers
These customers include traits like high value, active and multiple orders. Once these crème de la crème are identified, you can send segments to Facebook to create lookalike acquisition audiences to grow your brand and customer base.
2. Deploy RFM segmentation to all customers
Using the RFM model, you can easily identify and send high-value unsubscribed customers to Facebook, and re-engage them in a new channel. This is an effective way to remind the customers about your amazing brand and get them back onboard.
You can also easily identify and re-engage inactive & lapsed customers through RFM segmentation, via a win-back campaign.
Alternatively, you can consider using these segments to identify and focus on your high-value customers, while suppressing communication with your inactive customers.
3. Segment email offers by customer gender
Depending on your product launch, range or customer, you might want to send email offers only towards customers who you know will benefit from the email. The Male customers and Female customers segments will help to focus your audiences based on your campaign’s preferred target.
4. Identify your omni-channel customers
The sources of customers can be quite varied (e-commerce, retail and omni-channel), based on their purchase preferences and businesses’ mode of offerings. The customers can be retained in the respective segments or you can simply reach out to them all through the omni-channel altogether.