Mastercard Data

Enrich your customer profiles with Mastercard data

Lexer’s CDP not only allows you to load your own 1st party data, but also enables you to quickly turn on additional data sets, to enrich your customer data.

Mastercard data

The Mastercard dataset gives insight on customer spend habits, relative to Australian postcodes, and covers 25 categories. These categories are:

Category

Description

Automotive

Retailers of petrol, used or new automotive retailers

Computer/Software

Retailers of desktop computers, laptops, software and accessories

Decor

Retailers of home furnishing

Department

Retailers of department stores

Discount

Retailers of lower cost department or dollar stores

Education

Retailers of college or university education

Electronics

Retailers of consumer electronics and appliances

Entertainment

Retailers of sporting games, concert, theatre, amusement parks

Children/Family Apparel

Retailers of clothing for the family, or child-specific apparel

Fast Food

Retailers of quick-serve food

Grocery

Retailers of fresh, specialty and frozen foods

Home improvement

Retailers of construction materials, appliances, paints, parts

Home services

Retailers of home services, cleaners, exterminators, etc.

Men’s Apparel

Retailers of men’s causal, professional and formal wear

Office

Retailers of office suppliers

Online (any)

Retailers of online stores

Pharmacy

Retailers of over-the-counter medications and supplies

Photography

Retailers of camera and photography suppliers, photo editing

Restaurants

Retailers of restaurants

Courier Services

Courier/postage services

Dry Cleaning

Dry cleaning services

Fin. Services

Accounting, insurance, and legal services

Telco/Cable

Retailers of cellular and wireless phone providers

Travel

Retailers of travel agencies, tour operators, car rentals, air, hotel

Women’s Apparel

Retailers of women’s causal, professional and formal wear

The categories are derived from the location of sale, not the contents of a customers basket. So for example, a person who shops at Coles will be in the “Grocery” category, regardless of the contents of their shop.

Mastercard and Lexer

Within Lexer Identify you can access a suite of attributes derived from Mastercard data. The Mastercard dataset provides a view of how a particular postcode area “spends” in comparison to the rest of Australia. Individual Tribes can be queried, or grouped together for easy comparison of spending habits by geography. Within Identify, we report on the percentage of a Tribe who are considered “top spenders” in a category.

How can I access Mastercard data?

If you’d like to gain access to Mastercard Australia’s data get in contact with your Lexer Success Manager, or our Support team

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