Attributes - Predictive Model

Predictive Model Attributes

Accounting for customer transactions, discounts, and returns, Predictive Model Attributes anticipate the potential lifetime value of a profile through their considerations of churn risks, predicted orders, and spending amount. In this article, you will find a comprehensive list of our Predictive Model Attributes, their definitions, and their types.

Name

Description

Type

Predicted Spend

The profile’s predicted spend in the next 12 months based on their historic purchases.

Number

Predicted Orders

The profile’s predicted number of orders in the next 12 months based on their historic purchases.

Number

Predicted Order Value

The profile’s predicted order value for next 12 months based on their historic purchases.

Number

Product Recommended Name

The product name that this profile is most likely to purchase next based on their past behavior.

Text

Churn Risk

The profile’s likelihood of churning based on their historic purchases, represented as High, Medium, or Low. Typically used to suppress high risk customers.

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