- Getting Started
- Recent Updates
- Customer Data
- Adobe Campaign
- Amazon S3
- Campaign Monitor
- Facebook Ads
- Google Ads
- InMoment (formerly MaritzCX)
- Instagram Ads
- Offline Conversions [beta]
- Retention Science (ReSci)
- Salesforce Marketing Cloud
- Swift Digital
- Twitter Ads
How does Lexer connect with Twitter?
Lexer integrates directly with both Twitter, and Twitter Ads. In this article, we’ll explain what data we currently support through both APIs, and how they might impact your work in Lexer.
Twitter for Insight & Customer Service
Lexer is always consuming data from Twitter’s public API. This enables Lexer to consume data from Twitter, based on keywords, and public Twitter accounts.
When you integrate your Twitter account, we can then also consume all Direct Messages sent to, and created by your Twitter account. Your account must be integrated for Direct Messages to be consumed.
Find out how to integrate your account here.
In the context of Insight & Service, Twitter content takes two forms:
- Public Tweets
- Direct Messages
We consume Public Tweets using the following methods:
We use monitored terms to identify and save public Tweets
We save every Tweet that mentions “Melbourne”
We monitor public accounts and save content as it is created
We save all content created by, and sent to @camplexer
We can import the public history of content created by an account
The history of @camplexer
We do not save the entire universe of Twitter content, nor do we consume the Twitter firehose: instead, we use monitored terms to identify & save public Tweets.
Once you integrate your Twitter account with Lexer, you will also have access to DMs sent by you, to you, and your DM history. Only your company’s account will ever have access to your DM history; this data is locked down to your access only.
Lexer Schedule and Twitter
With an integrated Twitter account as described above, you can schedule and publish Tweets right from Lexer Schedule. For more information on Lexer Schedule read our Guide to using Schedule.