Marketplacer
This integration is in beta
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.
Connect your Marketplacer account
You can connect your Marketplacer account with Lexer, this will permit Lexer to import your contacts, transactions and product inventories from Marketplacer to enrich your Lexer Profiles.
Benefits of a Marketplacer integration
Integrating your Marketplacer account with Lexer provides a number of benefits, such as
- Import your contacts as enriched Profiles
Integration in a nutshell
Here's a summary of how Marketplacer integrates with Lexer:
Direction
What direction does the data flow?
✅ Data in: Marketplacer contacts as enriched profiles.
⬜️ Data out: N/A - Lexer does not push data back out into Marketplacer.
Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.
✅ Transaction
✅ ecommerce
Source method
How the system connects with Lexer.
✅ API
Destination method
How Lexer connects with the system.
N/A
Status
Is this integration live and working?
Full Release
Lexer product compatibility
What Lexer products is the integration compatible with?
✅ Compare
✅ Segment
✅ Track
⬜️ Activate
⬜️ Listen
⬜️ Respond
⬜️ Serve
Attributes
No attributes will be created as part of this integration.
Attributes
This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.
Attributes
What attributes are created when integrated with Lexer?
Marketplacer Relationship
✅ Marketplacer Record
✅ Is a Customer
✅ Relationship
Marketplacer Customer
✅ Store Locations
Marketplacer Spend
✅ Total Spend: E-Commerce
✅ Average Spend per Product
✅ Average Order Value
✅ Total Spend
✅ Total Spend: Last 12 Months
Marketplacer Orders
✅ Order Segment
✅ Order: Channel
Marketplacer Products
✅ Product IDs Purchased
✅ Product Gender
✅ Product Variant ID
✅ Product Name
✅ Product Brand
✅ Product SKU
✅ Product Size
Markerplacer Purchases
✅ Total Return Value
✅ Number of Items Returned
✅ Return Rate
Attributes
These are the standard attributes Lexer can create when you connect this integration, however, this will depend on the data available and what you're sending through to Lexer. Also note, your attributes may be named differently.
If you have any questions, or would like to discuss any custom options, please reach out to your Success Manager.
Personal identification attributes
Address 1
Address 2
Avatar
Bio
Birth day
Birth month
Birth year
City
Communication opt in
Country
Customer
Customer category
Customer id
Date of birth
Employee flag
Engage id
First name
Full name
Gender
Generation
Identity search
Inferred gender
Last name
Mobile
Next birthday
Postcode
Provider id
Record
State
Username
Zip
Email event attributes
Email converts off email
Email sha256
ESP record
SMS event attributes
Transactional attributes
Average discount level
Average discount level first order
Average discount level second order
Average time between purchases
Avg spend per order
Avg spend per product
Brand
Color
First order channel
First order date
First order value
First product category
First product purchased brand
First product purchased color
First product purchased name
First product purchased product id
First product purchased size
First product purchased SKU
First product purchased UPC
Last order channel
Last order date
Last order value
Last product purchased brand
Last product purchased category
Last product purchased color
Last product purchased name
Last product purchased product id
Last product purchased size
Last product purchased SKU
Last product purchased UPC
Last return date
Number of items ordered
Number of items returned
Order date
Orders in year
Outlier values
Payment type
Product
Product category
Product id
Return date
Return product brand
Return product category
Return product color
Return product name
Return product product id
Return product size
Return product SKU
Return product UPC
Return rate
Sales channel preference
Second last order channel
Second last order date
Second last order value
Second last product purchased brand
Second last product purchased color
Second last product purchased name
Second last product purchased product id
Second last product purchased size
Second last product purchased SKU
Second last product purchased UPC
Second last purchased category
Second order channel
Second order date
Second order value
Second product purchased brand
Second product purchased category
Second product purchased color
Second product purchased name
Second product purchased product id
Second product purchased size
Second product purchased SKU
Second product purchased UPC
Size
SKU
Spend decile
Spend decile last 12 months
Spend percentile
Stores purchased from
Time between first purchases
Total orders
Total orders last 12 months
Total orders last 24 months
Total orders last 6 months
Total return value
Total spend
Total spend last 12 months
Total spend last 24 months
Total spend last 6 months
Total spend online
Total spend retail
Total spend year
Transaction channel
Transaction segment
UPC
Product attributes
How do I integrate my account?
To connect your Marketplacer account with Lexer you must supply an API Token and your /graphql endpoint URL. Follow this guide by Marketplacer if you're unsure, and remember to keep the token visible so you can paste in into Lexer.
Once you have both your Token and URL do the following;
- Navigate to MANAGE > INTEGRATIONS.
- Find the MARKETPLACER tile and click on it.
- Click INTEGRATE MARKETPLACER.
- Name your activation, we suggest naming it after your Marketplacer account.
- Enter your TOKEN and URL.
- Click SAVE INTEGRATION.
You have now successfully connected your Marketplacer ecommerce store with your Lexer hub.
You're done!
Congratulations, your account should now be integrated in Lexer. We've gone through what Marketplacer is, the type of integration it is, its benefits, and how to integrate it. There's a lot of steps to follow here and if you feel stuck or confused please don't hesitate to reach out to Lexer Support (support@lexer.io) if you need any help.