Understand your customers through search, segmentation, comparison and analysis
Data sources, types, and attribute guides for your Lexer CDP
Segment and analyze your customer profiles in the Lexer CDP
Compare your customer segments and attributes for insights
Accessing your customer data in Lexer's CDP
Learn how we process your CRM data
Learn how we process your transaction data
Learn how we process your email data
Enrich your customer profiles with Experian data
Enrich your customer profiles with Roy Morgan data
Enrich your customer profiles with Mastercard data
Data dictionary explaining common retail attributes
How we infer gender for your customer profiles
How to submit delete requests for customers
How to securely send your customer data to Lexer
Send us your customer data files via our API
Data types, formats, and schemas required, to build unified and enriched customer profiles in the Lexer CDP
An introduction and tour of Lexer Segment
How to build meaningful customer segments
A guide to the different attribute types in Segment
How to download Attribute values from your Segment results
Understanding Lexer's predictive attributes.
Compare your customer segments to understand key similarities and differences
A guide to comparing values across two attributes
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