Understand

Understand your customers through search, segmentation, comparison and analysis

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Understand

Customer Data

Data in Lexer's CDP

Accessing your customer data in Lexer's CDP

CRM Data

Learn how we process your CRM data

Transaction Data

Learn how we process your transaction data

Email Data

Learn how we process your email data

Experian Data

Enrich your customer profiles with Experian data

Roy Morgan Data

Enrich your customer profiles with Roy Morgan data

Mastercard Data

Enrich your customer profiles with Mastercard data

Attributes - Retail

Data dictionary explaining common retail attributes

Attributes - Inferred Gender

How we infer gender for your customer profiles

GDPR/CCPA Requests

How to submit delete requests for customers

Upload Data Files

How to securely send your customer data to Lexer

File Upload API

Send us your customer data files via our API

Data provision & schemas

Data types, formats, and schemas required, to build unified and enriched customer profiles in the Lexer CDP

Guide to using Segment

An introduction and tour of Lexer Segment

Segment Builder

How to build meaningful customer segments

Attribute Types

A guide to the different attribute types in Segment

Download Attributes

How to download Attribute values from your Segment results

Predictive Attributes - Customer LTV

Understanding Lexer's predictive attributes.

Guide to using Compare

Compare your customer segments to understand key similarities and differences

Attribute Comparison

A guide to comparing values across two attributes

Understand

Categories

Customer Data

Segment

Compare

Customer Data

Data in Lexer's CDP

CRM Data

Transaction Data

Email Data

Experian Data

Roy Morgan Data

Mastercard Data

Attributes - Retail

Attributes - Inferred Gender

GDPR/CCPA Requests

Upload Data Files

File Upload API

Data provision & schemas

Segment

Guide to using Segment

Segment Builder

Attribute Types

Download Attributes

Predictive Attributes - Customer LTV

Compare

Guide to using Compare

Attribute Comparison