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Understand your customers through search, segmentation, comparison and analysis

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Customer Data

Data in Lexer's CDP

Accessing your customer data in Lexer's CDP

Lexer's Attributes

Learn what an Attribute is, how you can use them, and what the different Attribute categories are.

Attribute Value Types

A guide to the different attribute value types

Data Source - CRM

Learn how we process your CRM data

Data Source - Transactions

Learn how we process your transaction data

Data Source - Email

Learn how we process your email data

Attributes - Personal

See our comprehensive list of Personal Information Attributes.

Attributes - Retail

Data dictionary explaining common retail attributes

Attributes - Inferred Gender

How we infer gender for your customer profiles

Attributes - Predictive Model

Understanding Lexer's predictive attributes.

Attributes - Activate

Keep track of your customer audiences.

Partner Data - Experian

Enrich your customer profiles with Experian data

Partner Data - Mastercard

Enrich your customer profiles with Mastercard data

Partner Data - Roy Morgan

Enrich your customer profiles with Roy Morgan data

GDPR/CCPA Requests

How to submit delete requests for customers

Upload Data Files

How to securely send your customer data to Lexer

File Upload API

Send us your customer data files via our API

Data Provision & Schemas

Data types, formats, and schemas required, to build unified and enriched customer profiles in the Lexer CDP

Segment Overview

An introduction and tour of Lexer Segment

Creating Segments

How to build meaningful customer segments

Export Attribute Results

How to download Attribute values from your Segment results

Contact a Customer

Send personalised 1-to-1 emails to your most valued customers.

Compare Segments

Compare your customer segments to understand key similarities and differences

Compare Attributes

A guide to comparing values across two attributes

Understand

Categories

Customer Data

Segment

Compare

Customer Data

Data in Lexer's CDP

Lexer's Attributes

Attribute Value Types

Data Source - CRM

Data Source - Transactions

Data Source - Email

Attributes - Personal

Attributes - Retail

Attributes - Inferred Gender

Attributes - Predictive Model

Attributes - Activate

Partner Data - Experian

Partner Data - Mastercard

Partner Data - Roy Morgan

GDPR/CCPA Requests

Upload Data Files

File Upload API

Data Provision & Schemas

Segment

Segment Overview

Creating Segments

Export Attribute Results

Contact a Customer

Compare

Compare Segments

Compare Attributes