Understand your customers through search, segmentation, comparison and analysis
Data sources, types, and attribute guides for your Lexer CDP
Segment and analyze your customer profiles in the Lexer CDP
Compare your customer segments and attributes for insights
Accessing your customer data in Lexer's CDP
Learn what an Attribute is, how you can use them, and what the different Attribute categories are.
A guide to the different attribute value types
See our comprehensive list of Personal Information Attributes.
See our comprehensive list of Product & Orders Attributes.
Understanding Lexer's predictive attributes.
Understanding our Email Attributes.
See our comprehensive list of Engage Attributes.
Keep track of your customer audiences.
Learn how we process your CRM data
Learn how we process your transaction data
Learn how we process your email data
How we infer gender for your customer profiles
Enrich your customer profiles with Experian data
Enrich your customer profiles with Mastercard data
Enrich your customer profiles with Roy Morgan data
How to submit delete requests for customers
How to securely send your customer data to Lexer
Send us your customer data files via our API
Data types, formats, and schemas required, to build unified and enriched customer profiles in the Lexer CDP
An introduction and tour of Lexer Segment
How to build meaningful customer segments
Create more specific and relational segments using Product and Order data. Smart Search is a new Product and Order segmentation tool to help you create more specific and relational segments. In this…
How to download Attribute values from your Segment results
Send personalised 1-to-1 emails to your most valued customers.
How to fix disabled Segments in your Hub.
An overview the Profile Tab located in Segment
Compare your customer segments to understand key similarities and differences
A guide to comparing values across two attributes
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