Experian

This article gives you an introductory understanding of Experian Consumerview & Mosaic within Lexer.

3rd party data with Lexer

Lexer’s CDP not only allows you to load your own 1st party data, but also enables you to quickly turn on additional data sets to enrich your customer data.

Who is Experian?

Experian is a global data aggregator, and consumer credit reporting agency. They provide data and analytical tools to help businesses better understand and engage with their customers. Two of their products we’ll talk to in this article are ConsumerView and Mosaic.

What is ConsumerView?

ConsumerView is Experian’s marketing database of consumers around the world. It contains demographic, self-reported, life event, aggregated auto, aggregated credit, direct response, and property and mortgage information.

Data points included in ConsumerView are:

  • Name, address, phone, mobile, email, digital identity
  • Detailed demographics and segments
  • Transaction and purchasing measures
  • Digital behaviour and channel usage
  • Life events and purchasing triggers

Within Lexer Identify, 1st party data can be unified to ConsumerView data to further enrich your dataset and help fill in the blanks.

What is Mosaic?

Mosaic is a powerful household based consumer lifestyle segmentation product that enables you to quickly segment and understand characteristics of your customer database. Lexer currently supports Mosaic Australia and Mosaic USA.

Mosaic Australia

Experian’s Mosaic Australia is a household-based consumer lifestyle segmentation system that classifies all Australian households and neighbourhoods into 49 unique types, and 13 overarching groups.

The 13 groups are:

Group Group name
A Exclusive Environs
B Knowledgeable Success
C Independence and Careers
D Affluent Acreage
E Distanced Existence
F New Homes and Hopes
G Middle Australia
H International Infusion
I Books and Boots
J Provincial Living
K Traditionally Grey
L Regional Endeavours
M Remotely Blue

For more information on Mosaic Australia see here

Mosaic USA

Experian’s Mosaic USA is a household-based consumer lifestyle segmentation system that classifies all U.S. households and neighborhoods into 71 unique types and 19 overarching groups, providing a 360-degree view of consumers’ choices, preferences and habits.

The 19 groups are:

Group Group name
A Power Elite
B Flourishing Families
C Booming with Confidence
D Suburban Style
E Thriving Boomers
F Promising Families
G Young, City Solos
H Middle-class Melting Pot
I Family Union
J Autumn Years
K Significant Singles
L Blue Sky Boomers
M Families in Motion
N Pastoral Pride
O Singles and Starters
P Cultural Connections
Q Golden Year Guardians
R Aspirational Fusion
S Economic Challenges

For more information on Mosaic USA see here

Experian ConsumerView and Lexer

Within Lexer Identify you can access a suite of attributes derived from ConsumerView. Using deterministic matching, Lexer is able to unify your 1st party data to ConsumerView profiles, using linkage data such as email addresses, or mobile numbers.

Once unified, you can quickly leverage the enriched data source to better understand and target your customers. One common benefit of a unified dataset is the fleshing out of gender attributes to your customer database.

Experian Mosaic and Lexer

Within Lexer Identify, Mosaic is an out of the box customer segmentation tool you can use to quickly, and effectively segment your customers. They appear as an attribute within the platform, and can give you immediate insights on the make up and preferences of your customers.

How can I access Experian Consumerview & Mosaic?

If you’d like to gain access to Experian’s ConsumerView or Mosaic profiles get in contact with your Lexer Success Manager, or our Support team

Further reading

If you’d like to read more about data partners and Lexer check out these other articles: