How does Lexer connect with Facebook?

Lexer integrates directly with both the Pages and Marketing APIs provided by Facebook. In this article we’ll explain what data we currently support through these APIs, and how they might impact your work in Lexer.

Facebook for Insight & Customer Service

Lexer can consume public content from Public Facebook pages we are actively monitoring. This permits us to consume most posts and comments made on pages. With an integrated Facebook account we consume 100% of comments and posts made to a page, as well as consuming all Private Messages sent to, and created by that account.

In the context of Insight & Service, Lexer can monitor content in two ways:

  • Client owned pages
  • Public pages

Client owned pages

This is a Facebook page owned by your brand, and linked to at least one personal Facebook page. An example of an owned page is Lexer’s Facebook page: https://www.facebook.com/CampLexer

With this integrated, Lexer can consume the following:

  • Posts
  • Comments (and author information)
  • Direct messages
  • Dark posts
  • Dark post comments
  • Facebook reviews
  • Facebook review comments

Public pages

Lexer consumes content from many public Facebook pages, but not all of them. If you would like Lexer to monitor a public Facebook page that is not owned by you, please get in contact with Lexer Support.

When we monitor a public Facebook page we receive the following:

  • Posts
  • Comments

Facebook for Marketing

Using Lexer, you can also publish or schedule Posts to Facebook, as well as send custom audiences to your Facebook Business Manager accounts.

Lexer Outbox and Facebook

With an integrated Facebook Page as described above, you can schedule and publish Posts right from Lexer Outbox. For more information on publishing with Lexer Outbox see our introduction to Outbox

Lexer Activate and Facebook

With an integrated Facebook Ads account you can send a custom audience list to your Facebook Business Manager account, from Lexer Activate. You can learn more about activating to Facebook in this article: Run a campaign on Facebook

Facebook currently supports matching on the following data points:

  • Email SHA256
  • Email
  • Phone
  • Gender
  • First Name
  • Last Name
  • City
  • State
  • Country
  • ZIP / Postcode

Facebook supports multi-matching, which means when an Activation is created for your account in Lexer Activate, we will include all available data points, to ensure your match rate to Facebook is as high as possible.

Further reading

If you’d like to read more about Facebook and Lexer check out these other articles:

If you’d like to see Facebook’s API documentation you can find it here

Lexer integrates with the following Facebook APIs: