3rd party data with Lexer

Lexer’s CDP not only allows you to load your own 1st party data, but also enables you to quickly turn on additional data sets, to enrich your customer data.

Mastercard data

The Mastercard dataset gives insight on customer spend habits, relative to Australian postcodes, and covers 25 categories. These categories are:

Category Description
Automotive Retailers of petrol, used or new automotive retailers
Computer/Software Retailers of desktop computers, laptops, software and accessories
Decor Retailers of home furnishing
Department Retailers of department stores
Discount Retailers of lower cost department or dollar stores
Education Retailers of college or university education
Electronics Retailers of consumer electronics and appliances
Entertainment Retailers of sporting games, concert, theatre, amusement parks
Children/Family Apparel Retailers of clothing for the family, or child-specific apparel
Fast Food Retailers of quick-serve food
Grocery Retailers of fresh, specialty and frozen foods
Home improvement Retailers of construction materials, appliances, paints, parts
Home services Retailers of home services, cleaners, exterminators, etc.
Men’s Apparel Retailers of men’s causal, professional and formal wear
Office Retailers of office suppliers
Online (any) Retailers of online stores
Pharmacy Retailers of over-the-counter medications and supplies
Photography Retailers of camera and photography suppliers, photo editing
Restaurants Retailers of restaurants
Courier Services Courier/postage services
Dry Cleaning Dry cleaning services
Fin. Services Accounting, insurance, and legal services
Telco/Cable Retailers of cellular and wireless phone providers
Travel Retailers of travel agencies, tour operators, car rentals, air, hotel
Women’s Apparel Retailers of women’s causal, professional and formal wear

The categories are derived from the location of sale, not the contents of a customers basket. So for example, a person who shops at Coles will be in the “Grocery” category, regardless of the contents of their shop.

Mastercard and Lexer

Within Lexer Identify you can access a suite of attributes derived from Mastercard data. The Mastercard dataset provides a view of how a particular postcode area “spends” in comparison to the rest of Australia. Individual Tribes can be queried, or grouped together for easy comparison of spending habits by geography. Within Identify, we report on the percentage of a Tribe who are considered “top spenders” in a category.

How can I access Mastercard data?

If you’d like to gain access to Mastercard Australia’s data get in contact with your Lexer Success Manager, or our Support team

Further reading

If you’d like to read more about data partners and Lexer check out these other articles: