Connecting your Criteo account

You can connect your Criteo account with Lexer, and this will permit Lexer to create new Audiences, and append to existing Audiences in Criteo.

Benefits of a Criteo integration

  • Send customer lists using customer emails or device IDs (hashed)
  • Maintain persistent suppression segments in Criteo

How do I integrate my account?

  1. Select the Criteo tile
  2. Click Integrate Criteo
  3. Enter your Criteo login details, and hit Save

Further reading