Attributes — Email

Email Attributes

Email Attributes are focused on the communication relationship between you and your profiles. In this article, you will find a comprehensive list of our email Attributes, their definitions, and their types

Name

Definition

Type

Email Address

The profile's email address. Lexer typically uses this field as a primary identifier and will merge information about this profile from different sources if the email address is a match.

Text

Email Engagement Category

A profile’s engagement category as classified by one of: 1. Opted Out, 2. Opted In, 3. Opens Emails, or 4. Clicks Emails.

Text

Email Opt-In Status

The profile's opt-in status for email marketing.

Text

Email Subscribe Date

The date a profile subscribed to receive your emails.

Text

Email Source

The website, platform, or process by which this email was first captured in your system.

Text

Campaigns Sent

The campaign names a profile has been sent.

List

Campaigns Opened

The campaign names a profile has opened.

List

Campaigns Clicked

The campaign names a profile has opened and clicked.

List

Open Date

The dates the profile has opened emails.

Date

Click Dates

The dates the profile has opened and clicked emails.

Date

Last Email Open

The date the profile last opened an email.

Date

Last Email Click

The date the profile last opened and clicked an email.

Date

Number of Emails Sent

The total number of emails sent to the profile.

Number

Email Open Rate

The percentage of emails the profile has opened. Calculated by dividing the number of emails opened by the number of emails sent.

Number

Email Click Rate

The percentage of emails the profile has clicked. Calculated by dividing the number of emails clicked by the number of emails sent.

Number

And that's it! Now that you know which email attributes are available. You can use them to build your segments for activation and engagement.


Did this page help you?