Attributes — Email

Email Attributes

Email Attributes are focused on the communication relationship between you and your profiles. In this article, you will find a comprehensive list of our email Attributes, their definitions, and their types

Name	Definition	Type
Email Address	The profile's email address. Lexer typically uses this field as a primary identifier and will merge information about this profile from different sources if the email address is a match.	Text
Email Engagement Category	A profile’s engagement category as classified by one of: 1. Opted Out, 2. Opted In, 3. Opens Emails, or 4. Clicks Emails. Note: If a customer has this attribute attached to their profile and they have been classified as Opted In, then they will not have the below "Email Opt-In Status" also attached to their profile. They can have one, or the other, but not both.	Text
Email Opt-In Status	The profile's opt-in status for email marketing.	Text
Email Subscribe Date	The date a profile subscribed to receive your emails.	Text
Email Source	The website, platform, or process by which this email was first captured in your system.	Text
Campaigns Sent	The campaign names a profile has been sent.	List
Campaigns Opened	The campaign names a profile has opened.	List
Campaigns Clicked	The campaign names a profile has opened and clicked.	List
Open Date	The dates the profile has opened emails.	Date
Click Dates	The dates the profile has opened and clicked emails.	Date
Last Email Open	The date the profile last opened an email.	Date
Last Email Click	The date the profile last opened and clicked an email.	Date
Number of Emails Sent	The total number of emails sent to the profile.	Number
Email Open Rate	The percentage of emails the profile has opened. Calculated by dividing the number of emails opened by the number of emails sent.	Number
Email Click Rate	The percentage of emails the profile has clicked. Calculated by dividing the number of emails clicked by the number of emails sent.	Number

And that's it! Now that you know which email attributes are available. You can use them to build your segments for activation and engagement.