Email Attributes are concerned with the communication relationship between you and your profiles. In this article, you will find a comprehensive list of our Email Attributes, their definitions, and their types
The profile's email address. Lexer typically uses this field as a primary identifier and will merge information about this profile from different sources if the email address is a match.
Email Engagement Category
A profile’s engagement category as classified by one of: 1. Opted Out, 2. Opted In, 3. Opens Emails, or 4. Clicks Emails.
Email Opt-In Status
The profile's opt-in status for email marketing.
Email Subscribe Date
The date a profile subscribed to receive your emails.
The website, platform, or process by which this email was first captured in your system.
The campaign names a profile has been sent.
The campaign names a profile has opened.
The campaign names a profile has opened and clicked.
The dates the profile has opened emails.
The dates the profile has opened and clicked emails.
Last Email Opened
The date the profile last opened an email.
Last Email Click
The date the profile last opened and clicked an email.
Number of Emails Sent
The total number of emails sent to the profile.
Email Open Rate
The percentage of emails the profile has opened. Calculated by dividing the number of emails opened by the number of emails sent.
Email Click Rate
The percentage of emails the profile has clicked. Calculated by dividing the number of emails clicked by the number of emails sent.
Updated about 2 months ago