Attributes — Engage

Engage Attributes

Engage Attributes refer to information about email and social communication within the Lexer product. They give knowledge regarding who reached out to whom between you and your profiles, while also giving the important distinction between one and two way communication.

NameDefinitionType
Channel of last engagement (respond)The most recent digital channel (Facebook, Twitter, email, etc.) through which your team has messaged this profile via Lexer Respond.String
Channels of engagement (respond)All the digital channels through which your team has ever messaged this profile via Lexer Respond.String
Contacted by (respond)The names of users in your team that have messaged this profile via Lexer Respond.String
Date of first engagement (respond)The earliest date this profile received a message from your team via Lexer Respond.Date
Date of engagements (respond)All dates that this profile has received a message from your team via Lexer Respond.Date
Last contacted by (respond) The last user in your team who messaged this profile via Lexer Respond.String
First contacted by (respond)The first user in your team who messaged this profile via Lexer Respond.String
Date of last engagement (engage)The most recent date this profile received a message from your team via Lexer Respond.Date
Channel of Last Engagement (Contact)The most recent digital through which your team has messaged this profile via Lexer Contact.String
Contacted by (contact)The names of users in your team that have messaged this profile via Lexer Contact.String
Date of first engagement (contact)All dates on which this profile has received a message from your team via Lexer Contact.Date
Date of last engagement (contact)The most recent digital through which your team has messaged this profile via Lexer Contact.

Attribute sourced from proactive outreach engagement from Lexer.
Date
Date of engagements (contact)All dates on which this profile has received a message from your team via Lexer Contact.

Attribute sourced from proactive outreach engagement from Lexer.
Date
First contacted by (contact)The first user in your team who messaged this profile via Lexer Respond.

Attribute sourced from proactive outreach engagement from Lexer.
String
Last contacted by (contact)The most recently user in your team who messaged this profile via Lexer Contact.

Attribute sourced from proactive outreach engagement from Lexer.
String

And that's it! Now that you know which engage attributes are available. You can use them to build your segments for activation and engagement.