Attributes - Products and orders

Product Name

The name of products purchased by the profile, useful for searching product categories when other identifiers are not known.

String

Product IDs Purchased

The ID of products purchased by the profile, used as an extra measure to identify a product, if their name changed for example.

String

Product Brand

The product brands purchased by the profile. With customers that own multiple brands, using this attribute can clarify the relationship profiles have with your brands.

String

Product Category

The product category names the profile has purchased. Useful for segmentation at the category level, which will capture larger groups of profiles rather than by specific product names.

String

Product Color

The colors of products purchased by the profile, used to target specific profiles based on the color preferences, allowing for further personalization and recommendations.

String

Product Size

The size of products purchased by the profile, used as an indicator to establish if someone is buying for themselves or someone else based on the differences in sizes they purchase, allowing for further personalization and recommendations.

String

Product SKU

The SKU of products purchased by the profile, used as a precise search tool for specific products.

String

Product UPC

The UPC of products purchased by the profile, used as a precise search tool for specific products.

String

First Order:

Product Category

Product Brand

Product Color

Product IDs Purchased

Product Name

Product Size

Product SKU

Product UPC

The profile's first order, used for personalization and recommendations for further purchases based on by their initial purchase. Used also to establish a timeline between a profile’s first order with later purchases.

String

Second Order:

Product Category

Product Brand

Product Color

Product IDs Purchased

Product Name

Product Size

Product SKU

Product UPC

The profile's second order, used to create further personalization and recommendations by establishing a timeline between orders and what products were purchased.

String

Latest Order:

Product Category

Product Brand

Product Color

Product IDs Purchased

Product Name

Product Size

Product SKU

Product UPC

The profile’s latest order, used as an indicator for when to best engage with a profile established by the timeline of their orders. It is also useful for creating segments of specific timeframes of profiles (people in made purchases 20 to 30 days apart, etc.)

String

Return:

Product Category

Product Brand

Product Color

Product IDs Purchased

Product Name

Product Size

Product SKU

Product UPC

The products returned by a profile, useful for suppression of specific products or profiles with high return rates.

String

Relationship

Identifies the profile as either a prospect, or a customer.

String

Total Spend

The profile's total spend to date, used to determine a profile’s lifetime value.

Number

Total Spend: Retail

The profile's total in-store spend to date.

Number

Total Spend: E-Commerce

The profile's total e-commerce spend to date.

Number

Total Spend: %{year}

The profile's total amount spent throughout a year.

Number

Total Orders

The profile's total number of orders.

Number

Number of Items Ordered

The total number of items purchased by the profile, used as a lifetime representation.

Number

Total Orders %{year}

The total number of orders the profile made in a specific year.

Number

Order Date

The profile's historic order dates, used for numerous things, such as wanting to target profiles with specific products.

Date

First Order: Date

The profile's first order date, used to define the volumes of acquisitions in a specific date range. The average value is used to work out how valuable the first purchases are.

Date

Second Order: Date

The profile's second order date, used as search criteria to work out time between first and second orders.

Date

Last Order: Date

The profile's most recent order date, used as an RFM measurement to understand who your current profiles are.

Date

Average Order Value

The profile's average spend across each order, used as a search tool to flag orders of a specific time, group, or period.

Number

Average Spend Per Product

The profile's average spend across each product. This Attribute is similar to Average Order Value but only contains information about individual products, not the entire order.

Number

Total Return Value

The total dollar amount of all returns the profile has made.

Number

Number of Items Returned

The profile's total number of returned items, used as a lifetime representation.

Number

Return Rate

The profile's return rate, used to establish what proportion of orders made were returned and suppress profiles with high return rates.

Number

Store Locations

The retail store locations visited by a profile, used for demographic information such as a profile’s breadth of retail locations.

String

Average Days Between All Orders

The average days the profile waited between all purchases. This Attribute is commonly used by retail customers to summarize information about what a profile purchases and what the window between transaction is.

Number

Converts From Email Marketing

Lexer's inferred conversion metric, determined by calculating whether or not a profile purchased a product within one day of opening a marketing email.

Flag

Total Orders: Last 6 Months

The profile's total orders within the last 6 months.

Number

Total Orders: Last 12 Months

The profile's total orders within the last 12 months.

Number

Total Orders: Last 24 Months

The profile's total orders within the last 24 months.

Number

Order Segment

How often a profile has ordered, and how many products were in those orders.

String

Days Between First and Second Order

The number of days between a profile's first and second orders.

Number

Spend Decile

The total spend data divided into ten groups and ordered from lowest (1) to highest (10).

Number

Spend Percentile

The total spend data divided into 100 groups and ordered from lowest (1) to highest (100).

Number

Spend and Order Outliers

Detect and label low and high outliers of total spend and orders.

String

Order: Channel

The channel(s) the profile has purchased through (such as e-commerce or retail store).

String

Payment Type

The profile's payment types used for purchases.

String

Average Discount Percent

The profile's total spend across all transactions divided by the profile's net discount amount.

Number

First Order: Average Discount Percent

The profile's total spend for their first order divided by the order net discount amount, used across segments to determine the value of a profile.

Number

Second Order: Average Discount Percent

The profile's total spend for their second order divided by the order net discount amount, useful for understanding how to maintain customers.

Number

Order Channel Preference

Lexer's calculated channel preference, based on engagement across all channels.

String

Last Return: Date

The profile's latest return date, used as a quality measure for products.

Date

Return Date

The profile's return dates from all orders.

Date

First Order: Channel

The profile's first transaction channel, used to identify whether the profile used ecommerce, or a physical store. It can be used to understand store preference.

String

Last Order: Channel

The profile's latest transaction channel, can be used to compare first and last order channels and establish what a profile’s preferred channel is.

String

Total Spend: Last 6 Months

The profile's total spend in the last 6 months.

Number

Total Spend: Last 12 Months

The profile's total spend in the last 12 months.

Number

Total Spend: Last 24 Months

The profile's total spend in the last 24 months.

Number

Total Orders: Last 6 Months

The profile's total orders in the last 6 months.

Number

Total Orders: Last 12 Months

The profile's total orders in the last 12 months.

Number

Total Orders: Last 24 Months

The profile's total orders in the last 24 months.

Number