Attributes - SMS

What are SMS attributes?

SMS attributes are focused on the communication relationship between you and your customers using SMS. In this article, you'll find a comprehensive list of our SMS attributes, their definitions, and their types.

List of SMS attributes

Name

Definition

Type

SMS Opt-In Status

The customer’s opt-in status for SMS marketing.

Text

Subscribed to SMS List

SMS lists the customer has subscribed to.

List

Unsubscribed to SMS List

SMS lists the customer has unsubscribed from.

List

SMS Subscribe Date

The date a customer subscribed to receive your SMS.

Text

SMS Campaigns Sent

The campaign names a customer has been sent.

List

SMS Campaigns Clicked

The campaign names that a customer has opened and ‘clicked’.

List

Number of SMS Clicked

The total number of SMS clicked by the customer.

Number

SMS Click Dates

The dates the customer has opened (‘clicked’) SMS.

Date

Last SMS Click Date

The date the customer last opened (‘clicked’) an SMS.

Date

SMS Click Rate

The percentage of SMS the customer has clicked.
Calculated by dividing the number of SMS clicked by the number of SMS sent.

Number

SMS Send Dates

Any time the customer was sent an SMS message.

Date

Number of SMS Sent

The total number of SMS sent to the customer.

Number

Last SMS Send Date

The customer's latest SMS message send date.

Date

And that's it! Now that you know which SMS attributes are available. You can use them to build your segments for activation and engagement.


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