SMS attributes are focused on the communication relationship between you and your customers using SMS. In this article, you'll find a comprehensive list of our SMS attributes, their definitions, and their types.
SMS Opt-In Status
The customer’s opt-in status for SMS marketing.
Subscribed to SMS List
SMS lists the customer has subscribed to.
Unsubscribed to SMS List
SMS lists the customer has unsubscribed from.
SMS Subscribe Date
The date a customer subscribed to receive your SMS.
SMS Campaigns Sent
The campaign names a customer has been sent.
SMS Campaigns Clicked
The campaign names that a customer has opened and ‘clicked’.
Number of SMS Clicked
The total number of SMS clicked by the customer.
SMS Click Dates
The dates the customer has opened (‘clicked’) SMS.
Last SMS Click Date
The date the customer last opened (‘clicked’) an SMS.
SMS Click Rate
The percentage of SMS the customer has clicked.
SMS Send Dates
Any time the customer was sent an SMS message.
Number of SMS Sent
The total number of SMS sent to the customer.
Last SMS Send Date
The customer's latest SMS message send date.
And that's it! Now that you know which SMS attributes are available. You can use them to build your segments for activation and engagement.
Updated 2 months ago