Connect your Bronto account with Lexer

Bronto is an email marketing platform within the Oracle , with a focus on email, SMS, in-app and web push marketing communications. In this article, we'll walk you through connecting your Bronto account with Lexer to create enriched identity profiles, and send lists of segmented customers for email and SMS activations.

Benefits of a Bronto integration

Integrating your Bronto account with Lexer provides a number of benefits, such as:

  • Understand your customers’ email behavior.
  • Send segmented audiences to Bronto for campaign activation.

Integration in a nutshell

Here's a summary of how Bronto integrates with Lexer:

Direction
What direction does the data flow?

✅ Data in: create enriched identity profiles by understanding customer email behavior.
✅ Data out: send segmented audiences to Bronto for campaign activation.

Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.

✅ Email (ESP)

Source method
How the system connects with Lexer.

✅ API

Destination method
How Lexer connects with the system.

✅ API

Status
Is this integration live and working?

✅ Full release

Lexer product compatibility
What Lexer products is the integration compatible with?

✅ Activate
✅ Compare
✅ Segment
✅ Track
⬜️ Listen
⬜️ Respond
⬜️ Serve

How do I integrate my account?

When integrating your Bronto account Lexer requires access to both the REST and SOAP APIs. This will require you setting up two API users within your Bronto account, then entering the necessary keys, secrets, and tokens within Integrate in Lexer.

Be sure to give Lexer READ and WRITE access when prompted. We also recommend naming each user account Lexer so you can find them again easily if you need to.

Adding Bronto to Lexer

Select the Bronto tile, and click Integrate Bronto account, then enter your Bronto account name, REST API Key & Secret, and SOAP API Token & Secret, then click Save Integration.

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The final step

Once you've added your Bronto account credentials to the Bronto tile in the Hub, please contact your Success Manager, or Lexer Support ([email protected]) to complete your Bronto set up and configuration.

  • Get your REST API Key and Secret here
  • Get your SOAP API Token here

What is a Bronto activation?

Connecting your Bronto account with Lexer allows you to create new lists, and update existing ones and enrich your customer data in Bronto.

Send a Segment to Bronto

Next, we’ll guide you through sending a Segment from Lexer to Bronto, using Lexer Activate.

Before you get started, make sure you’ve done the following:

How do I activate to a new list in Bronto?

  1. Click Activate New Audience.
  2. Select the appropriate Bronto account for this Activation.
  3. Add your Segment(s).
  4. Update the audience name, this will become your new list’s name.
  5. Set the list to auto-update if needed.
  6. Set the appropriate list action. In most cases, leave it on Maintain list.
  7. Agree to terms, and click Send Audience.

How do activate and update a list in Bronto?

  1. Click Activate New Audience.
  2. Select the appropriate Bronto account for this Activation.
  3. Add your Segment(s).
  4. Update the audience name as required, this will only be visible in Lexer Activate.
  5. Using the drop-down, select the list you would like to update.
  6. Set the appropriate list action. In most cases, leave it on Maintain list.
  7. Agree to terms, and click Send Audience.

Set and forget — auto-updating audiences

Lexer Activate permits you to automatically update your audiences within Bronto. With this selected, Lexer will add or remove customers from your audience as they enter and leave your Segment.

Okay I’ve sent my audience, what next?

The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Bronto. We’ll send you an email to let you know once an audience has been sent – the time this takes will vary, depending on the size of the audience.

Congratulations, your Bronto should now be integrated and activated in Lexer. We've gone through what Bronto is, the type of integration it is, its benefits, and how to integrate and activate it. There's a lot of steps to follow here and if you feel stuck or confused please don't hesitate to reach out to Lexer Support ([email protected]) if you need any help.

To learn more about sending marketing campaigns with Bronto, see their help documents here.


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