Lexer’s CDP not only allows you to load your own 1st party data, but also enables you to quickly turn on additional data sets, to enrich your customer data.
The Mastercard dataset gives insight on customer spend habits, relative to Australian postcodes, and covers 25 categories. These categories are:
Retailers of petrol, used or new automotive retailers
Retailers of desktop computers, laptops, software and accessories
Retailers of home furnishing
Retailers of department stores
Retailers of lower cost department or dollar stores
Retailers of college or university education
Retailers of consumer electronics and appliances
Retailers of sporting games, concert, theatre, amusement parks
Retailers of clothing for the family, or child-specific apparel
Retailers of quick-serve food
Retailers of fresh, specialty and frozen foods
Retailers of construction materials, appliances, paints, parts
Retailers of home services, cleaners, exterminators, etc.
Retailers of men’s causal, professional and formal wear
Retailers of office suppliers
Retailers of online stores
Retailers of over-the-counter medications and supplies
Retailers of camera and photography suppliers, photo editing
Retailers of restaurants
Dry cleaning services
Accounting, insurance, and legal services
Retailers of cellular and wireless phone providers
Retailers of travel agencies, tour operators, car rentals, air, hotel
Retailers of women’s causal, professional and formal wear
The categories are derived from the location of sale, not the contents of a customers basket. So for example, a person who shops at Coles will be in the “Grocery” category, regardless of the contents of their shop.
Within Lexer Identify you can access a suite of attributes derived from Mastercard data. The Mastercard dataset provides a view of how a particular postcode area “spends” in comparison to the rest of Australia. Individual Tribes can be queried, or grouped together for easy comparison of spending habits by geography. Within Identify, we report on the percentage of a Tribe who are considered “top spenders” in a category.
If you’d like to gain access to Mastercard Australia’s data get in contact with your Lexer Success Manager, or our Support team: [email protected]
Updated 12 days ago