Partner Data — Mastercard

Enrich your customer profiles with Mastercard data

Lexer’s CDP not only allows you to load your own 1st party data, but also enables you to quickly turn on additional data sets, to enrich your customer data. In this article, we'll look at how Mastercard data interacts with Lexer.

Mastercard and Lexer

Within Lexer Identify you can access a suite of attributes derived from Mastercard data. The Mastercard dataset provides a view of how a particular postcode area “spends” in comparison to the rest of Australia. Individual Tribes can be queried, or grouped together for easy comparison of spending habits by geography. Within Identify, we report on the percentage of a Tribe who are considered “top spenders” in a category.

Mastercard data

The Mastercard dataset gives insight on customer spend habits, relative to Australian postcodes, and covers 25 categories. These categories are:

AutomotiveRetailers of petrol, used or new automotive retailers.
Computer/SoftwareRetailers of desktop computers, laptops, software and accessories.
DecorRetailers of home furnishing.
DepartmentRetailers of department stores.
DiscountRetailers of lower cost department or dollar stores.
EducationRetailers of college or university education.
ElectronicsRetailers of consumer electronics and appliances.
EntertainmentRetailers of sporting games, concert, theatre, amusement parks.
Children/Family ApparelRetailers of clothing for the family or child-specific apparel.
Fast FoodRetailers of quick-serve food.
GroceryRetailers of fresh, specialty, and frozen foods.
Home improvementRetailers of construction materials, appliances, paints, parts.
Home servicesRetailers of home services, cleaners, exterminators, etc.
Men’s ApparelRetailers of men’s causal, professional and formal wear.
OfficeRetailers of office suppliers.
Online (any)Retailers of online stores.
PharmacyRetailers of over-the-counter medications and supplies.
PhotographyRetailers of camera and photography suppliers, photo editing.
RestaurantsRetailers of restaurants.
Courier ServicesCourier/postage services.
Dry CleaningDry cleaning services.
Fin. ServicesAccounting, insurance, and legal services.
Telco/CableRetailers of cellular and wireless phone providers.
TravelRetailers of travel agencies, tour operators, car rentals, air, hotel.
Women’s ApparelRetailers of women’s causal, professional and formal wear.

The categories are derived from the location of sale, not the contents of a customers basket. So for example, a person who shops at Coles will be in the “Grocery” category, regardless of the contents of their shop.

How can I access Mastercard data?

That's how Experian partner data works! If you’d like to gain access to Mastercard Australia’s data get in contact with your Lexer Success Manager, or our Support team: [email protected]