Partner data - Mastercard
Enrich your customer profiles with Mastercard data
Lexer’s CDP not only allows you to load your own 1st party data, but also enables you to quickly turn on additional data sets, to enrich your customer data. In this article, we'll look at how Mastercard data interacts with Lexer.
Mastercard and Lexer
Within Lexer Identify you can access a suite of attributes derived from Mastercard data. The Mastercard dataset provides a view of how a particular postcode area “spends” in comparison to the rest of Australia. Individual Tribes can be queried, or grouped together for easy comparison of spending habits by geography. Within Identify, we report on the percentage of a Tribe who are considered “top spenders” in a category.
The Mastercard dataset gives insight on customer spend habits, relative to Australian postcodes, and covers 25 categories. These categories are:
The categories are derived from the location of sale, not the contents of a customers basket. So for example, a person who shops at Coles will be in the “Grocery” category, regardless of the contents of their shop.
How can I access Mastercard data?
That's how Experian partner data works! If you’d like to gain access to Mastercard Australia’s data get in contact with your Lexer Success Manager, or our Support team: firstname.lastname@example.org.