Partner Data - Mastercard

Enrich your customer profiles with Mastercard data

Lexer’s CDP not only allows you to load your own 1st party data, but also enables you to quickly turn on additional data sets, to enrich your customer data.

Mastercard data

The Mastercard dataset gives insight on customer spend habits, relative to Australian postcodes, and covers 25 categories. These categories are:




Retailers of petrol, used or new automotive retailers


Retailers of desktop computers, laptops, software and accessories


Retailers of home furnishing


Retailers of department stores


Retailers of lower cost department or dollar stores


Retailers of college or university education


Retailers of consumer electronics and appliances


Retailers of sporting games, concert, theatre, amusement parks

Children/Family Apparel

Retailers of clothing for the family, or child-specific apparel

Fast Food

Retailers of quick-serve food


Retailers of fresh, specialty and frozen foods

Home improvement

Retailers of construction materials, appliances, paints, parts

Home services

Retailers of home services, cleaners, exterminators, etc.

Men’s Apparel

Retailers of men’s causal, professional and formal wear


Retailers of office suppliers

Online (any)

Retailers of online stores


Retailers of over-the-counter medications and supplies


Retailers of camera and photography suppliers, photo editing


Retailers of restaurants

Courier Services

Courier/postage services

Dry Cleaning

Dry cleaning services

Fin. Services

Accounting, insurance, and legal services


Retailers of cellular and wireless phone providers


Retailers of travel agencies, tour operators, car rentals, air, hotel

Women’s Apparel

Retailers of women’s causal, professional and formal wear

The categories are derived from the location of sale, not the contents of a customers basket. So for example, a person who shops at Coles will be in the “Grocery” category, regardless of the contents of their shop.

Mastercard and Lexer

Within Lexer Identify you can access a suite of attributes derived from Mastercard data. The Mastercard dataset provides a view of how a particular postcode area “spends” in comparison to the rest of Australia. Individual Tribes can be queried, or grouped together for easy comparison of spending habits by geography. Within Identify, we report on the percentage of a Tribe who are considered “top spenders” in a category.

How can I access Mastercard data?

If you’d like to gain access to Mastercard Australia’s data get in contact with your Lexer Success Manager, or our Support team: [email protected]

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