Mr Yum Connect (formerly Sprout)

This integration is in beta

The‍
Mr Yum Connect (formerly Sprout)
integration is currently in beta.
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.

Connect your Mr Yum Connect account with Lexer

Mr Yum Connect is an email and SMS marketing and automation platform for hospitality businesses. In this article, we’ll walk you through connecting your Mr Yum Connect account with Lexer, allowing you to improve campaign effectiveness by sending enriched customer segments to Mr Yum Connect for marketing activation.

Benefits of a Mr Yum Connect integration

Integrating your Mr Yum Connect account with Lexer provides a number of benefits, such as:

  • Analyzing profiles in the Lexer hub for greater customer insights.
  • Sending enriched profiles to Mr Yum Connect allowing you to customize your campaign audience.

Integration in a nutshell

Here's a summary of how Mr Yum Connect integrates with Lexer:

Direction

What direction does the data flow?

✅ Data in: email attributes to enrich profiles.

✅ Data out: enriched customer segments for activation.

Type

Lexer’s integration with this product allows you to pull data into the hub from these sources.

✅ Email (ESP)

✅ SMS

Source method

How the system connects with Lexer.

✅ API

Destination method

How Lexer connects with the system.

✅ API

Status

Is this integration live and working?

Full Release

Lexer product compatibility

What Lexer products is the integration compatible with?

✅ Activate

✅ Compare

✅ Listen

✅ Respond

✅ Segment

✅ Serve

✅ Track

Attributes

No attributes will be created as part of this integration.

Attributes

This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.

Attributes

What attributes are created when integrated with Lexer?

✅ Mr Yum Connect Email Address

✅ Mr Yum Connect First Name

✅ Mr Yum Connect Surname

✅ My Yum Connect Mobile

✅ Mr Yum Connect DoB

✅ Mr Yum Connect Gender

✅ Mr Yum Connect Sms Opt Out

✅ Mr Yum Connect Email Opt Out

Additional custom attributes, such as loyalty, are available. Please speak to your Lexer Success team member to find out more.

Attributes

These are the standard attributes Lexer can create when you connect this integration, however, this will depend on the data available and what you're sending through to Lexer. Also note, your attributes may be named differently.
If you have any questions, or would like to discuss any custom options, please reach out to your Success Manager.

How do I integrate my account?

The following section of the article follows the step-by-step process of integrating your Mr Yum Connect account with Lexer. Setting up your Mr Yum Connect integration is easy!

Start by navigating to Manage > Integrations in the top navigation bar.

Then scroll down through the integration tiles until you find the Mr Yum Connect tile and click to open.

Then click Integrate Mr Yum Connect.

A separate screen will appear, add your login details.

Another page will appear with a list of the permissions you are providing. Click Allow.

The final step
Once you've added your Mr Yum Connect account credentials to the Mr Yum Connect tile in the Hub, please contact your Success Manager, or Lexer Support (support@lexer.io) to complete your setup and configuration.

Sending records to Mr Yum Connect for activation

Now that you have integrated your Mr Yum Connect account with Lexer, let’s activate some segments! You are now ready to send detailed customer profiles to Mr Yum Connect. These profiles can then be targeted in your next Mr Yum Connect campaign!

In the hub, navigate to Engage > Activate.

  1. Click New Activation.
  2. Select the appropriate account for this activation.
  3. Add your Segment. In this example we've added Test Segment A, and at the bottom of the page you can see the number of profiles in this segment that will be activated.

Fill in the necessary details in settings.

  1. Complete the Activation Settings section. Add an Activation Name (the activation name that you will find in the hub) and Activation Tag (this is the name of the segment in Mr Yum Connect). Check the Ongoing Activation box if you want this activation to run daily, and check the Notify me box if you wish to be notified when it runs.
  2. Determine what Contact Properties you would like to populate in your Mr Yum Connect mailing group.
  3. Measurement will default to append audience name to activated profiles to track the Profiles in this activation. In most cases it is helpful to leave this ticked.
  4. Agree to the terms.
  5. Click Run Activation.

This activation will send the relevant audience you have selected from the Lexer hub to Mr Yum Connect. You can see these contacts if you open up your Contacts within Mr Yum Connect (see screenshot below)

If you open up a contact uploaded through the recent activation within your Mr Yum Connect contacts you will see a searchable tag appended. This will correlate with the Activation Tag given in the activation steps outlined above. Using these tags, you are able to send custom campaigns to specific target markets you have created in the Lexer hub.

You're done!

Congratulations, your account should now be integrated and activated in Lexer. We've gone through what Mr Yum Connect is, the type of integration it is, its benefits, and how to integrate and activate it. There's a lot of steps to follow here and if you feel stuck or confused please don't hesitate to reach out to Lexer Support (support@lexer.io) if you need any help.

Updated:
April 4, 2023
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