Connecting your Tall Bob account

Tall Bob is an SMS and marketing engagement platform. In this article, we'll show you how you can use Lexer with Tall Bob to sync customer segments from your CDP into Tall Bob for consistent segment communications across all your channels.

Benefits of a Tall Bob integration

Integrating your Tall Bob account with Lexer provides a number of benefits, such as:

  • Sending your customer data and segments for marketing activation.
  • Sending personalized SMS campaigns.

Integration in a nutshell

Here's a summary of how Tall Bob integrates with Lexer:

What direction does the data flow?
⬜️ Data in: N/A — Lexer does not take data in from Tall Bob.
✅ Data out: Enriched customer segments ready for SMS marketing activation.
Destination method
How Lexer connects with the system.
✅ File (SFTP)
Is this integration live and working?
✅ Full release
Lexer product compatibility
What Lexer products is the integration compatible with?
✅ Activate
⬜️ Compare
⬜️ Listen
⬜️ Respond
⬜️ Segment
⬜️ Serve
⬜️ Track

Getting your Tall Bob integration ID

When connecting Lexer and Tall Bob, you are connecting to a secure server hosted by Tall Bob. All you need to do to join your Lexer hub with your Tall Bob account is find your unique Tall Bob integration ID. To find your integration ID, log into your Tall Bob account and navigate to SETTINGS > INTEGRATIONS.

Connecting Lexer and Tall Bob

First, you'll need to navigate to MANAGE > INTEGRATIONS.

  1. Find the Tall Bob tile.
  3. Paste your unique INTEGRATION ID.
  4. Add all groups/teams who need access.


The final step

Once you've added your Tall Bob account credentials to the Tall Bob tile in the Hub, please contact your Success Manager, or Lexer Support ([email protected]) to complete your Tall Bob set up and configuration.

Your account is now connected!

To start sending Segments to Tall Bob contact Lexer Support ([email protected]) and we'll be happy to configure your activation for you.

Sending data to Tall Bob

When you send data to Tall Bob you are sending a file similar to a CSV. By default, it will contain the following fields.

Tall Bob fieldLexer AttributeDescription
uniqueIDEmail / Customer IDThe primary link key across systems, this is most likely email or customer ID.
mobileMobileA customer's mobile phone number.
emailEmailA customer's email address.
first nameFirst NameA customer's first name.

Activating a segment to Tall Bob

When you're ready to send a segment to Tall Bob navigate to ENGAGE > ACTIVATE.

  2. Pick your Tall Bob configuration.
  3. Pick your Segment.
  4. Set your audience name.
    1. Note: This will become the name of your Group (Segment) in Tall Bob.
  5. Check ONGOING ACTIVATION if you want to maintain this Group in Tall Bob.
  6. Check the options, and click RUN ACTIVATION.

Your audience will now be sent to Tall Bob and should process within a short period of time.

Tall Bob

Congratulations, your account should now be integrated and ready for activation in Lexer! We've gone through what Tall Bob is, the type of integration it is, its benefits, and how to integrate and activate it. There's a lot of steps to follow here and if you feel stuck or confused please don't hesitate to reach out to Lexer Support ([email protected]) if you need any help.