Customer Data

Lets dive into understanding your customer data.

In this section you'll find the following articles:

• Data in Lexer's CDP
• Lexer's attributes
• Attribute value types
• Attributes - Personal
• Attributes - Products and orders
• Attributes - Predictive model
• Attributes - Email
• Attributes - Engage
• Attributes - Activate
• Data source - CRM
• Data source - Transactions
• Data source - Email
• Attributes - Inferred gender
• Partner data - Experian
• Partner data - Mastercard
• Partner data - Roy Morgan
• GDPR/CCPA requests
• Upload data files
• File upload API
• Data provision and schemas