Customer Data

Let's dive into understanding your customer data! In this section we’ll go through how data is gathered and interacts with the Lexer platform. Here you'll learn all about Attributes and find comprehensive lists categorizing and defining them, and see how our data is sourced and uploaded.

In this section you'll find the following articles:

• Data in Lexer's CDP
• Lexer's attributes
• Attribute value types
• Attributes Personal
• Attributes — Products and orders
• Attributes — Predictive model
• Attributes — Email
• Attributes — SMS
• Attributes — Engage
• Attributes — Activate
• Attributes — Inferred gender
• Data source — CRM
• Data source — Transactions
• Data source — Email
• Partner data — Experian
• Partner data — Mastercard
• Partner data — Roy Morgan
• GDPR/CCPA requests
• Upload data files
• File upload API
• Data provision and schemas