Customer Data

Lets dive into understanding your customer data.

In this section you'll find the following articles:

  • Data in Lexer's CDP
  • Lexer's attributes
  • Attribute value types
  • Attributes - Personal
  • Attributes - Products and orders
  • Attributes - Predictive model
  • Attributes - Email
  • Attributes - Engage
  • Attributes - Activate
  • Data source - CRM
  • Data source - Transactions
  • Data source - Email
  • Attributes - Inferred gender
  • Partner data - Experian
  • Partner data - Mastercard
  • Partner data - Roy Morgan
  • GDPR/CCPA requests
  • Upload data files
  • File upload API
  • Data provision and schemas

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