Why do we monitor terms and accounts?

The internet is a big place, and new content is created every second. This content has two things in common:

1 It (usually) involves some kind of text, be it a title, a description, or the actual content itself.
2 It has a creator.

To enable our clients to search our database for content relevant to them, we monitor the internet for the specific terms that are relevant to their brand or topics of interest. These terms/keywords would be things like:

  • A brand name
  • The name of their CEO
  • Their stock ticker
  • The names of their competitors
  • Hashtags used in their latest campaign

We use individual words, not full phrases, so for example the CEO of PepsiCo is Indra Nooyi - we would use both “indra” and “nooyi”. Using this example, we’d be interested in terms like: pepsi, softdrink, pepsico, indra, nooyi, pep

We also monitor the internet for content created by, or sent to, specific authors on social networks, being Facebook and Twitter. If an author has a public account (eg. @camplexer, @pepsi, or “PepsiCo Australia”), then we are able to monitor for any public content created by that account, and sent to that account. This is true across both networks.

The Instagram API allows us to monitor hashtags only, which you can find out more about here.

So when you are requesting terms & accounts to be monitored, you are asking Lexer to save data to our database that:

  • matches any of the terms you provide; or
  • is content that is sent to (or created by) specific accounts.

It’s important to note that we only monitor public content. By monitoring terms and accounts, we can retrieve matching content that has been made publicly available.

If there’s an account or term you need monitored, reach out to Lexer Support.