Types of Tier Filters
What are Tier Filters?
Tier Filters are the foundation of your searches in Lexer Listen and Lexer Engage. They’re how you refine the content you’re looking for, by gradually sifting through anything relevant, tier by tier - to hone in on exactly what you want.
Lexer consumes millions of pieces of content every day, and trawling through these to find your topics of interest could prove challenging, if there wasn’t a structured way to do so.
We separate out searches into 3 distinct tiers:
|Tier 1||This is the first step in your search, and helps you manage your searches in later tiers. You are defining the sandbox in which you’re playing. This is where you filter by geography, source, industry, or key terms.|
|Tier 2||This is where you put the results from your Tier 1 search into manageable filter seta that produce dives on particular topics, brand, campaigns, events, etc.|
|Tier 3||Generated by you on the fly from within the interface.|
The hierarchy of their use is important, because in the the background they generate a Boolean search. If you’re not familiar with Boolean, this is basically asking the search to look for ‘one thing AND another’, or ‘this thing OR that thing’.
Types of filters
|Filter Name||Explanation||How to use it|
|Matching Terms||This will search for specific words used in a piece of content, and can also be used to look for objects with a certain word count||Check out our detailed article on Boolean language. For word count, use either word_count:3, word_count:<10, or word_count:>10 (using your own numbers)|
|Matching Title||This will search for specific words used in titles of published articles.||Works in the same way as a Matching Terms filter - can search for part, or all of a publication title, using Boolean language. Can also be used to search for word count.|
|Mentioning Links||This will find exact mentions of a URL.||Enter either all, or part of a url, without using http:// or https:// or www. Also, cut the url before a ?, as this will not return any results. For example, https://lexer.io/download/the-iconic-achieves-single-customer-view-with-cdp/?utm_content=91665366 would become lexer.io/download/the-iconic-achieves-single-customer-view-with-cdp, or simply lexer.io/download to view all objects that contain a link that contains this.|
|From Location||This will allow you to position a square zone over an area on Earth, to filter content from.||Zoom in on the area you wish to monitor, and click in the centre of the map view, zoom out and click again to cover a wider area. Note that this function will only pull in content from sources/authors that have provided their location details - if no location has been provided on a user’s account, their content will not be captured using this filter.|
|Mentioning Authors||This filter will look for mentions of a specific account within a piece of content. This filter only applies to Twitter content.||For different sources, you’ll need to enter the author name slightly differently. Twitter: enter the Twitter handle, e.g. camplexer (drop the @). Entering part of the handle (i.e. lexer)will also give you results; Facebook: enter the profile name, e.g. Lexer; Instagram enter the Instagram handle e.g. (drop the @); News content enter all or part of the source name, e.g. news.com.au; Blogs and Forums Enter the username or profile name for the forum you’re searching in.|
|Source Name||This filter will allow you to filter content by the name of the source that is has come from. (eg. Twitter, Facebook)||Enter facebook.com, twitter.com etc.|
|Source Group||This allows you to look for public content appearing on a Facebook page or a public Instagram profile - either to or by the owner of the account.||For Facebook, enter the handle displayed under the Page’s name, or the url extension, e.g. facebook.com/camplexer (this will sometimes be a number). For Instagram, use the Page’s handle. For LinkedIn, this is the page username.|
|Author Name||Search for content by a specific author.||Used the same way as the Mentioning Authors filter, see above.|
|Author Reach||Search for content by authors within a specific social reach (This only applies to Twitter content).||You’re presented with two fields - the top is for the minimum reach, the bottom is for the maximum. Enter your range in these fields to see content that has the potential to have been viewed the specified number of times you’ve selected.|
|Source Type||This filter allows you to search content if it matches one or more types. Types refer to the mode in which that content was published (eg. a comment, a direct message).||Select the source types you’d like to view from the menu provided.|
|Content Formats||This filter allows you to filter in/out videos, images, text and links.||Select the content formats you’d like to view from the menu provided.|
|In Language||Search for content by the language the customer has provided in their profile details. Note: This won’t necessarily show content only in the language you’ve searched.||Select one language from the dropdown menu.|
|Current State||Filter by whether or not content has been handled by your team, and by specific States within your team’s workflow.||Select the States you’d like to view from the menu provided.|
|Classifications||Filter by whether or not content has been provided with a specific Classification within your team’s workflow.||Click inside the Contains and Excludes fields to add Classifications from your library. The Contains field acts as an AND query (looking for all Classifications appearing together on an object), and the Excludes field acts as an OR query (looking for any single Classification at a time on an object). For example, say you add three Classifications to the Contains field, this will look for objects that contain all three of those Classifications on a single object. Classifications added to the Excludes field will show all objects for your search, except those that contain any one of the Classifications listed in that field.|
|Survey Responses||Filter through content to see survey responses from specific and multiple surveys.||Select from the list of available Surveys you’d like to view responses from.|
Auto-add filters to your Deep Dive
When you’ve run a search, and have been presented with results, you’ll notice a set of tiles on each object that give you information on things like the time it was created, where it came from, who the author was etc.
By clicking on these, you’ll instantly add new pre-filled filters to your Deep Dive.
Once you’ve added these filters to your Deep Dive, rerun the search, and you’ll be presented with results the same as those on the current object. Using the above object as an example, this would give you:
- content published on the same day as your current object
- posted on Instagram
- posted to the aus_apparel_ Instagram Page
- published by @datageekz
- Instagram comments
- objects with the ‘New’ Status
Using one at a time will give you objects that match each of those criteria, and using them together will require that the objects match all of the criteria you’ve selected per individual object.
You’ll also see two other tiles:
|Arrow||Clicking this button will take you directly to the native post. Note that you’ll have access to all public content, but objects such as Private Messages will require you to have login access to the account it lives in.|
|Plus (+)||This adds the object itself to your Deep Dive, to look for any “related objects”. What this means, is that you search for the thread of comments on a parent post, which is handy for tracking mentions on a campaign, for example.|
From almost all charts and tables in Listen and Engage, you can also add filters to your Deep Dive, and the same logic applies as above - this will add that exact criteria to your search. For example, by clicking on an entry in the Terms table, you’ll add a new Matching Terms filter to your Deep Dive with that word or phrase. You can continue to click through entries on the table to create an “OR” query that looks for all of those terms.
To find out more about what you can do in Lexer Listen, check out our other articles: