Every day customers turn to social media to tell stories about your brand, and each day, your team user Lexer to listen in, and report on what they find. Our PDF Reports enable you to build simple, beautiful PDFs to share stories, information and key topics across your business. Meaning brand-critical insights can be shared at scale.
What does a Report look like?
A PDF Report is made up of 3 main pages: A summary of content, a focus on specific content, and a glossary of your Report to present to your audience. You can include more pages if required, but we’ll get to that later.
So how does each page display? Let’s break it down…
Page 1 - The Summary
The Summary Page is the “quick overview” of your Report. At a glance, it tells the story of your chosen Saved Dives.
1. The deltas.
Deltas are the same search, but run in the previous time period. So if you run your search for 1 week, the deltas will be for 1 week prior to that.
Deltas are a way to understand the context of your results, because without a comparison, your numbers don’t mean anything.
You’ll see small notations on your graphs and tables - this is to show you what the volume or percentage was for the period prior, so you can compare whether your current period is better or worse than the last.
2. Metrics summary
- Topics - The Saved Dives you’ve chosen to report on
- Volume - How many results were returned from this Saved Dive for the given time period
- Average Daily Volume - The “Volume” metric, broken down into a daily average
- Authors - How many authors that published content in this search
- Sources - The sources your results are being pulled from
- Estimated Reach - The reach of the content. This is an estimated number, based on the follower count of the authors that have appeared in this search.
3. Chart fields
These areas are for you to customize your report. Click on these spaces to select charts that show content relevant to your reporting.
Page 2 - your Saved Dive
For every Saved Dive included in your report, an additional page is created that is used to display the detail on those search results.
Page 3 (or that following Your Saved Dive pages) - Glossary
This page is a handy guide for your audience, so that they understand the purpose of your charts, and know what the metrics mean.
Last page - Finalize
This is where you end your reporting journey, by turning what you’ve just created into a beautiful PDF.
In your “objects” fields on the Saved Dive pages, you have the ability to further narrow down your search, and select only the objects you want from all of the results returned from this Saved Dive.
How to build a Report
You will need to have a Saved Dive to generate a Report from - if you haven’t created a Saved Dive, follow this guide.
Which charts to use?
On the Summary page, and first portion of your Saved Dive pages, you have a choice of 9 different chart types to populate your Report. Here’s what they do:
|Chart name||What it shows|
|Top Influencer||Displays details on the most influential author, and their objects matching the Saved Dive|
|Content Types and Formats||A breakdown of content types (posts, comments, messages and news), and formats (images, videos, links and text)|
|Top Influencer Detail||Shows details of the top authors by influence|
|Top Influential Authors||Displays a table of the top authors, sorted by their follower count|
|Top Engaged Authors||Displays a table of the top authors, sorted by the number of objects matching the Saved Dive|
|Top Sources||Displays a table of the top sources, sorted by the number of objects matching the Saved Dive|
|Top Terms||Displays a table showing the top terms used by frequency|
|Top Classifications||Displays the breakdown of classifications applied to objects matching the Saved Dive|
|Free Text||Free text field to write your notes or observations on the topic|