A guide to Emarsys activations

In this article, we’ll go through the features currently supported in the Lexer to Emarsys activation, to give you a sound understanding of the current capabilities of the integration.

If you’d like to learn how to integrate your Emarsys account with Lexer, check out our guide to connecting your Emarsys account.

What is an Emarsys activation?

The Emarsys activation allows you to securely send your customer data from Lexer to Emarsys, and update or create new contact lists within Emarsys for email campaigns.

The activation permits you to send and update the following fields within a customer profile in Emarsys.

  • Email
  • First name
  • Last name
  • Date of birth
  • Gender
  • Address
  • City
  • State
  • Zip
  • Country
  • Phone
  • Mobile
  • Custom fields - add your own fields for things like urls, dates, or text fields.

Custom fields

We can update the following custom fields within Emarsys.

Field type Characteristics
Short Text Field Max. 60 characters – alphanumeric
Long Text Field Max. 255 characters – alphanumeric
Large Text Field No limit – alphanumeric
Date Field Day, month, year. The supported date formats are: YYYY-MM-DD, DD.MM.YYYY, MM/DD/YYYY and DD/MM/YYYY.
URL Field 255 characters
Numeric Field Max. 24 digits — numbers only

For a full view of this table, check out this article from Emarsys.

How do I activate to Emarsys?

To find out how to activate an audience to Emarsys, check out these handy guides:

Emarsys terminology

Custom Fields A dynamic field that contains data unique to individual customers. This could be their first/last name, mobile number, loyalty ID, or loyalty balance to name a few.
Contact Lists A contact list in Emarsys is a collection of customers, and the information you have on them. A customer can belong to many lists, and these will be your primary tool in email segmentation within Emarsys. For example, your “High Value” contact list contains anyone with a spend value over X.

Further reading

To find out more about what you can do as a marketing manager with Lexer, check out our manager’s guide to marketing article.

Or if you’d like to find out more about what you can do with Emarsys, they have a couple of great articles you can check out: