A guide to Vero activations

In this article, we’ll go through the features currently supported in the Lexer to Vero activation, to give you a sound understanding of the current capabilities of the integration.

If you’d like to learn how to integrate your Vero account with Lexer, check out our guide to connecting your Vero account.

What is a Vero activation?

The Vero activation allows you to securely send your customer data from Lexer to Vero, adding tags and enriching data on your Vero customers.

When we send an audience across, we can select any number of Attributes within Lexer to enrich your customer profiles in Vero. These can then inform segments, and suppression logic in Vero. The activation also appends an “audience tag” to your customers, to allow for quick campaign targeting.

The activation permits you to send and update the following fields within a customer profile in Vero.

  • Vero ID
  • Email
  • First Name
  • Last Name
  • Birthday/Date of Birth
  • Phone Number
  • Vero Property

How do I activate to Vero?

To find out how to activate an audience to Vero, check out these handy guides:

Vero terminology

List A collection of customers, and the information you have on them. A customer can belong to many lists, and these will be your primary tool in segmentation within Vero. For example, your “High Value” contact list contains anyone with a spend value over X.
Vero Property A custom field used for an identifier that’s tailored to your needs - this could be NPS scores, or mobile numbers, for example

Further reading

To find out more about what you can do as a marketing manager with Lexer, check out our manager’s guide to marketing article.

Or if you’d like to find out more about what you can do with Vero, they have a great Help Centre to get you started: