- Marketing with Lexer
- Send a list to Instagram
- Send a list to Braze
- Send a list to Campaign Monitor
- Send a list to Criteo
- Send a list to Emarsys
- Send a list to Facebook
- Send a list to Google
- Compare creatives using an A/B split
- Send a list to Listrak
- Send a list to MailChimp
- Send a list to Twitter
- Send a list to Vero
- Send a list to Vision6
- Send your data to Lexer
- Use control groups to measure your campaign
- Lexer Identify
- Lexer Outbox
- Introduction to Activate
- Troubleshooting Activate
- Auto-updating audiences
- Measurement Attributes
- A guide to Vero activations
- A guide to MailChimp activations
- A guide to Emarsys activations
- A guide to Criteo activations
- A guide to Campaign Monitor activations
- A guide to Braze activations
- A guide to Audience Splits
- Lexer Curate
Keeping track of the customers you’ve included in audiences can be difficult, particularly if you’re running multiple campaigns at once. Activate helps you understand who you’ve sent to each audience by appending Attributes to each customer. You can use these Attributes to query these customers in Identify, and understand their behaviours post campaign.
Why measure my audiences?
Appending audience Attributes to your customers allows you to query these Identities in Identify and learn from their behaviour. You can create a Tribe of customers sent to your most recent campaign in Facebook, and find out what makes this conversion segment interesting.
For example, you can search for customers included in an audience, and also include an Attribute for ‘recently purchased’ to understand the conversion rate from within Identify.
How does it work?
Sending an audience, with this option enabled, will populate three different Attributes for each customer included in your audience:
|Included in audience||The audience name i.e. Active Customers|
|Sent to integration||The integration name i.e. AUS Apparel|
|Sent to channel||The channel name i.e. Twitter|