Activate to Vision6
In this article, we’ll guide you through sending an audience from Lexer to Vision6, to update lists within Vision6.
Before you get started, make sure you’ve done the following:
- Integrated your Vision6 account with Lexer
- Created an activation to Vero (reach out to Lexer Support if not)
- Built your Tribe/s in Lexer Identify
What is a Vision6 activation?
Vision6 is an email and SMS marketing platform. By connecting your Vision6 account to Lexer, you’re given the power to create detailed segments of customers, use them to update existing lists in Vision6, and enrich your customer profiles.
How do I activate to Vision6?
Each field you create on the form will become a property that you can update with an attribute from Lexer. For example, if you create a form that asks for First name, Last name, and Gender, these are the only three values that Lexer will be able to send to Vision6 for each customer.
Set and forget - auto-updating audiences
Lexer Activate permits you to automatically update your audiences within Vision6. With this selected, Lexer will add or remove customers from your audience, as customers enter and leave your Tribe.
Okay I’ve sent my audience, what next?
The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Vision6. We’ll send you an email to let you know once an audience has been sent - the time this takes will vary, depending on the size of the audience.
To find out more about what you can do as a marketing manager with Lexer, check out our manager’s guide to marketing article. Or if you’re looking for some inspiration, check out some of our customer stories here.