Activate to Vision6

In this article, we’ll guide you through sending an audience from Lexer to Vision6, to update lists within Vision6.

Before you get started, make sure you’ve done the following:

What is a Vision6 activation?

Vision6 is an email and SMS marketing platform. By connecting your Vision6 account to Lexer, you’re given the power to create detailed segments of customers, use them to update existing lists in Vision6, and enrich your customer profiles.

How do I activate to Vision6?

In Vision6

First, you’ll need to create a list in Vision6. Part of the process of creating a list is adding a form, which is a means of collecting the exact data you want to appear on your list.

Each field you create on the form will become a property that you can update with an attribute from Lexer. For example, if you create a form that asks for First name, Last name, and Gender, these are the only three values that Lexer will be able to send to Vision6 for each customer.

In Lexer

  1. Click Activate New Audience
  2. Select the appropriate Vision6 acocunt for your this activation
  3. Add your Tribe
  4. Update the audience name (if necessary)
  5. Check the appropriate audience action. In most cases, you’ll want to maintain your audience
  1. Choose the fields you’d like to update in your Vision6 list (note that any fields in the audience that aren’t included here will simply be discarded)
  2. Select Append audience name to activated identities track the Identities in this activaiton
  3. Agree to terms, and click Send Audience

Set and forget - auto-updating audiences

Lexer Activate permits you to automatically update your audiences within Vision6. With this selected, Lexer will add or remove customers from your audience, as customers enter and leave your Tribe.

Okay I’ve sent my audience, what next?

The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Vision6. We’ll send you an email to let you know once an audience has been sent - the time this takes will vary, depending on the size of the audience.

Further reading

To find out more about what you can do as a marketing manager with Lexer, check out our manager’s guide to marketing article. Or if you’re looking for some inspiration, check out some of our customer stories here.