Send an email list to Braze

This article will guide you in sending Identities from Lexer to Braze, to update custom Attributes within Braze.

Before you get started, make sure you’ve done the following:

  • Integrated your Braze account with Lexer
  • Created an activation to Braze in Lexer Activate (contact Lexer Support if not)
  • Built your Tribe or Tribes in Lexer Identify

You can read more about integrating accounts here, or if you need a refresher on setting up Tribes head here.

Sending your Tribe to Braze

When you’re ready to send your Tribe to Braze, navigate to Lexer Activate.

  1. Click ACTIVATE NEW AUDIENCE to get started
  2. Select the appropriate Braze activation for this campaign
  3. Add your Tribe
  4. Update the audience name, this will become your attribute value in Braze
  5. This is the CUSTOM ATTRIBUTE we’ll be updating in Braze - contact Lexer Support to update
  6. Check the appropriate list action - in most cases you’ll just want to maintain your list
  7. Agree to terms, and click SEND AUDIENCE

Set and forget - auto-updating audiences

Lexer Activate permits you to automatically update your identities within Braze. With this selected, Lexer will add or remove attributes in Braze, as customers enter and leave your Tribe.

Okay I’ve sent my audience, what next?

The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Braze. Your identities won’t be fully updated in Braze until after you receive a confirmation email from Lexer, advising your activation has completed.

When everything has arrived in Braze, you’ll see your audience name from Activate is now a value in your lexer_audience custom attribute. Braze has a limit of 100 values per attribute, so be sure to keep on top of this. This article from Braze talks in detail about custom attributes. Lexer populates an array attribute.

Create your Braze segment

Within Braze you can create segments of your customers, think of these just like a Tribe in Lexer. When you send a Tribe to Braze, you are appending that audience name to the custom attribute lexer_audience within Braze.

A segment within Braze can be targeted in an on-going basis, so for example “Abandoned Cart Shoppers”. Or on more bespoke basis, “Has engaged with Summer Campaign”.

When making a segment in Braze you call upon your custom attributes to build it. It’s here that you can select your Lexer made custom attribute values.

For more information on building segments in Braze, read their article Creating a segment.

Further reading