Send an email list to Campaign Monitor
This article will guide you in activating Tribes from Lexer to Campaign Monitor. The activation allows you to update existing lists, create and update segments, and enrich contact data in Campaign Monitor.
Before you get started, make sure you’ve done the following:
- Integrated your Campaign Monitor account with Lexer
- Configured your Campaign Monitor List
- Created an activation to Campaign Monitor (reach out to Lexer Support if not)
- Built your Tribes in Lexer Identify
Creating a Segment in Campaign Monitor
To create a segment within Campaign Monitor, you need to first navigate to Lexer Activate.
Syncing your data with Campaign Monitor
We also support a CDP Sync, which will twice daily push across specific data points chosen by you to enrich your Campaign Monitor database.
This is intended to be set up once, and let run automatically “in the background”. Below we step you the process the first time you need to set this up for a list.
The GIF below will also show you this process.
Set and forget - auto-updating audiences
Lexer Activate permits you to automatically update your lists and contacts within Campaign Monitor. With this selected, Lexer will add or remove customers from your list, as customers enter and leave your Tribe.
Okay I’ve sent my audience, what next?
The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Campaign Monitor. We’ll send you an email to let you know once an audience has been sent - the time this takes will vary, depending on the size of the audience.
Create your Campaign Monitor Campaign
Check out Campaign Monitor’s guide to creating and sending campaigns here.
To find out more about what you can do as a marketing manager with Lexer, check out our Manager’s guide to marketing article.
Campaign Monitor also have a great guide on best practices, and supercharging your campaign.