Tag your customers in Vero

In this article, we’ll guide you in sending Identities from Lexer to Vero, updating existing contacts with properties and tags within Vero for segmentation purposes.

Before you get started, make sure you’ve done the following:

Tagging your customers in Vero

The Vero activation supports the enrichment and tagging of your customer data in Vero for segmentation purposes.

  1. Click Activate New Audience
  2. Select your Vero account for this Activation
  3. Add your Tribe
  4. Update the audience name, this will become your tag in Vero
  5. Ensure the audience action is set to Maintain
  6. Select which Attributes you’d like to send across to Vero
  7. Agree to terms, and click Send Audience

Set and forget - auto-updating audiences

Lexer Activate permits you to automatically update your audiences within Vero. With this selected, Lexer will add or remove customers from your audience, as customers enter and leave your Tribe.

Okay I’ve sent my audience, what next?

The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Vero. We’ll send you an email to let you know once an audience has been sent - the time this takes will vary, depending on the size of the audience.

Further reading

To find out more about what you can do as a marketing manager with Lexer, check out our manager’s guide to marketing article. Or if you’re looking for some inspiration, check out some of our customer stories here.