Send an email list to Vero
In this article, we’ll guide you in sending Identities from Lexer to Vero, to update existing lists within Vero.
Before you get started, make sure you’ve done the following:
- Integrated your Vero account with Lexer
- Created an activation to Vero (reach out to Lexer Support if not)
- Built your Tribe/s in Lexer Identify
What is a Vero activation?
Vero is a social media platform, where you can choose your audience intuitively for each post you send. Lexer marries nicely with this feature, allowing you build custom audiences (Tribes) in Lexer Identify, and securely send customer data from Lexer to Vero - delivering the right content, to the right people, at the right time.
Read more about Vero here.
How do I activate to Vero?
Next, head over to Identify, and build your Tribe. Once your Tribe is ready, and your activation has been created, head to Lexer Activate.
Set and forget - auto-updating audiences
Lexer Activate permits you to automatically update your audiences within Vero. With this selected, Lexer will add or remove customers from your audience, as customers enter and leave your Tribe.
Okay I’ve sent my audience, what next?
The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Vero. We’ll send you an email to let you know once an audience has been sent - the time this takes will vary, depending on the size of the audience.
To find out more about what you can do as a marketing manager with Lexer, check out our manager’s guide to marketing article. Or if you’re looking for some inspiration, check out some of our customer stories here.