Send an email list with MailChimp
This article will guide you in sending Identities from Lexer to MailChimp, to update existing lists within MailChimp.
Before you get started, make sure you’ve done the following:
- Integrated a MailChimp account with Lexer
- Created an activation to MailChimp in Lexer Activate (contact Lexer Support if not)
- Built your Tribe or Tribes in Lexer Identify
Sending your Tribe to MailChimp
When you’re ready to send your Tribe to MailChimp, navigate to Lexer Activate.
Set and forget - auto-updating audiences
Lexer Activate permits you to automatically update your lists within MailChimp. With this selected, Lexer will add or remove tags within lists in MailChimp, as customers enter and leave your Tribe. This is best suited for customer segments that receive regular emails outside of your standard marketing materials, such as high value customers.
Okay I’ve sent my audience, what next?
The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in MailChimp. The list won’t be fully updated until after you receive a confirmation email from Lexer, to avise the activation has completed. With Mailchimp’s current API we are able to send approximately 25,000 records across per hour, you will see these update in Mailchimp in realtime.
When everything has arrived in MailChimp, you’ll see your audience name from Activate is now a tag on your selected list. Later on, you’ll use this tag to target your Tribe.
Create your MailChimp campaign
When you’re ready to send an email to your Tribe, you’ll need to create a Campaign in MailChimp.
This will open a dialog box, prompting you to select specifics for your campaign. The GIF below will step you through this part.
Once you’ve created your campaign, you need to add the following:
|To||Which list, and tags are we sending this email to?|
|From||Who are we saying the email is coming from?|
|Subject||What will the subject line of the email be?|
|Content||What will the email design be?|
Selecting your list and tags
Step 1 - To
Step 2 - From
Step 3 - Subject
Step 4 - Content
Choose which template makes sense for your campaign, or create a new one, and click Next. The next step is designing your email - Whatever you choose here will go out to your Tribe.
Sending your email
Once you’ve completed these steps, you’ll see a green tick displayed next to each. Now you can either choose to schedule your email for a later date, or send now. It’s important to note that most campaigns cannot be unsent.
Take a deep breath, and push that big red button.
If you want to hear this from the monkey’s mouth, check out Create a regular email campaign by MailChimp. Or check out some of our related articles below: