Comparing Tribes in Lexer

We’ve all spent hours manually comparing data, exporting and sending it from team to team for analysis. Using Compare, you can instantly compare rich segments, to find the most valuable insights in an instant.

In this article, we’ll show you how to navigate through Compare, and how to read your Tribe comparison results.

If you’re not sure hat a Tribe is, or are unsure of the data you have access to, check out these articles first:

What is Compare?

Compare is the answer to “How do my Tribes compare against my data?”.

It’s designed for you to compare your Tribes, to instantly see the differences and similarities between your customers, giving you the power to gain insights in a few clicks.

Lexer’s mission is to give you a complete 360 view of your customers, and so Compare is built into Lexer Identify, making it easy for you query Attributes, build Tribes, and compare your data - all in one place.

  1. Navigate to Lexer Identify, and select the Compare tab
  2. Your default Tribes will populate automatically (remove these if you wish). Click in the search field to select the Tribes you wish to compare. You can choose a minimum of two, and a maximum of four to compare against one another.
  3. If you wish to only compare certain Attributes amongst these Tribes, add these to the box below. Otherwise, leave empty to include all Attributes for Comparison.
  4. Click Generate Comparison

Understanding your results

  1. Select your base Tribe to compare your other Tribes against
  2. Your results will display as a list of the Attributes in your base Tribe, and show how the other Tribes stack up against it. You’ll be shown the most notable circumstance in that comparison result - in this example, Millennials are 1.1x more likely to have a total spend of $500-$1000 than Gen Xers or Baby Boomers.
  3. Click on a result to expand, and you can see exactly how each of your selected Tribes stack up against one another.

What do the numbers mean?

When you expand each comparison result, you’re presented with a table that breaks down the number of Identities from each Tribe, that fit into the value brackets along each column.

  1. These charts show you, at a glance, the number of Identities in each bracket of the breakdown for each Tribe.
  2. Each row in the table displays the volume of Identities in each Tribe, and in brackets you’ll see the percentage this equates to out of the total Identities in that Tribe.
  3. Listed below the table are the most over indexed, and under indexed Attributes. In this example, Maturing Couples & Families are seen 3.9x more in Xennials, compared to the other generations.

Further reading

For a more granular comparison of your Tribe, dive into your Attributes with our Attribute comparison tool. Read more here.

To find out more about what you can do as a marketing manager with Lexer, check out our manager’s guide to marketing.

If you’re just looking for some inspiration, you can check out some of our customer stories here.