Understand the data I have access to

Lexer provide access to a variety of third party platforms across social media and published media, as well as giving you the ability to see and use your own data. This article aims to help elaborate on exactly what data you can see and what it means.

Social media

Available to all Listen and Engage users is a huge variety of social media content in a wide range of different languages, from a wide range of geographic locations.

  1. Filter By Sources
  2. Summary of Sources in Your Results

Each social source provides unique types and amounts of data. The way this data is available is different across all three social sources. Each unique type can be filtered down in Listen and Engage, and the volume of each is clearly summarized. Here’s a run down to help you understand the volumes of data, and how integrating your account can amplify its potential.

Twitter

Lexer consumes posts by users who have their profile set to public, mentioning key words, accounts and brands. Keeping the content as relevant as possible, while keeping out the noise of spammy usage. Due to this, Twitter’s content volumes are leagues beyond other social sources.

Integrating: Will allow users to see direct messages, comments and private mentions of the integrated account.

Instagram

Lexer looks for keywords used over Instagram and displays all content that relates to those interesting terms.

Integrating: Will allow users to see direct messages sent to the integrated account.

Facebook

Lexer consumes posts from public Facebook pages as well as the comments. However the comments and posts to these pages are made anonymous to protect private user details.

Integrating: Will remove anonymity of the users who comment on the integrated pages posts, as well as show direct messages, page reviews and mentions that tag the public page.

Published media

We have data available from over 400 million different blogs, forums and news sites. We have a particular focus on regional publications, primarily in Australia. Though we cover major publications globally with the intention to cover the United States. As well as major publications, our coverage expands to user heavy websites like Reddit and Blogger.

  1. Content Summary
  2. Full Article

Published articles display as a summary which help you find the relevant content you’re after, and give you the ability to visit the page it was published on. Clicking on a published article expands out a new window which allows you to read the full version from start to end.

Lexer provides this data to you in away that allows various details to be search-able. Many ways that these articles are able to found are: key words in content, Author names, Words in titles, by the geographical region of the article and even the very type of the content. These content types are:

  • News Articles
  • News Comments
  • Blog Posts
  • Blog Comments
  • Forum Posts
  • Forum Comments

Email data

Our clients now have the ability to integrate email addresses with Lexer, providing emails in, and the ability to respond to emails. Uniting yet another channel of customer engagement into a single place.

  1. Emails In The Inbox
  2. Respond To Emails In Engage

When integrated, emails will begin to appear in the Engage inbox. Inside the inbox an email will appear just like any other message, and uses a letter slip to indicate that it’s an email. Email attachments, signatures and many other regular features will also display with the content. Email responses can include images, links, surveys and many other regular features of the engagement window. Email data will also fill up Lexer’s Activity data, uniting more team metrics into the one place.

Survey data

Users have the ability to serve customers surveys when responding to content from within the customer engagement tool. When a customer submits a response, the results become immediately available as a unique data source of content.

  1. Survey Results in the Live Stream
  2. Context Connected To The User

Survey responses are available as content in Listen, allowing for teams to filter through and explore results provided by customers. Additionally, responses are tied to the user and the conversation context, so you can understand the survey results in relation to the conversation in which it was delivered.

Surveys are also available in Identify, allowing results to be compared against tribes, enabling the power to create rich segments from responses.

  1. Surveys As Attributes
  2. Results Related To Your Segments

When surveys are built, every question is saved to an attribute and stored within our large database. This means questions behave exactly like the attributes you already may use in Identify, becoming another significant addition to the product. When you search for the questions, you’ll be able to see the answers amongst the data of your results. Survey attributes are also appended to customers much like other CDP data, meaning if you see a customer again, you’ll know how their previous interaction went and can perhaps deliver new surveys to improve upon their existing experiences.

Interest data

Lexer observes millions of public Twitter conversations with brands, customers, and general online interactions between humans everyday. To ensure that our users are getting the most value from the social world occurring around them, Lexer applies “Attributes” to conversations that indicate interest in select topics. These are available to all clients who use can access identity data.

  1. Identities Are Summarized
  2. You Can Explore Attributes Further

Each attribute is designed to summarize the interests of active social customers, and help describe these people to you, so you can better serve them. However if you’re using Identify, you’ll have the added benefit of being able to search through these segments of people to work out their interests, and even compare them to your data.

Your data

Lexer gives you the ability to upload large amounts of customer, email, transaction and product data for use inside the platform. Allowing you to search individual data points and compare them in a large and comfortable scale against the rest of your data, and multiple other data points. Integrating your data with Lexer opens a new world of opportunity across the products. You can build insightful tribes, based on elaborate comparisons and activate them as audiences on Facebook, Google and Twitter in real time. You can also use your transaction data to build segments of opportunity buyers, and identify them amongst your social customers. So when your social teams are responding to messages they will be able to tell who these people are, and can follow an instruction you leave. Finally, you can compare your data against a large amount of other potential integrations, giving you the most informed data around.

You can find out what data sources & other integrations you have available to you by simply using the attribute picker in Lexer Identify.

  • Use the Sources Filter to identify what data sources you can access

This list will show you all of the different data sources that you can filter by. You can click on each source to filter and show results from that source. This is a great way to quickly grasp what CDP sources you can access.