Connect your Listrak account with Lexer

Listrak is an advertising service that uses cross-channel interactions to drive customer engagement, revenue, and loyalty through email, SMS, behavioral marketing, cross-channel orchestration, predictive analytics, and customer insight. In this article, we'll show you how you can integrate your Listrak account with Lexer, and connect your cross-channel campaign data to build and activate detailed customer Segments.

Benefits of a Listrak integration

Integrating your Listrak account with Lexer provides a number of benefits, such as:

  • Connect your Listrak data for enriched identity profiles
  • Create detailed Segments using customer data within Listrak

What direction does the data flow?

✅ Data in: connect your Listrak data for enriched identity profiles.
✅ Data out: create detailed Segments using customer data within Listrak.

Lexer’s integration with this product allows you to pull data into the hub from these sources.

✅ Email

Source method
How the system connects with Lexer.


Destination method
How Lexer connects with the system.


Is this integration live and working?

✅ Full release

Lexer product compatibility
What Lexer products is the integration compatible with?

✅ Activate
✅ Compare
✅ Segment
✅ Track
⬜️ Listen
⬜️ Respond
⬜️ Serve

Creating a new integration in Listrak

Listrak has three APIs that Lexer can integrate with email, SMS, and data. Depending on how you use it, Listrak will influence which APIs you should setup. If you’re unsure, there’s no harm in integrating all three.

Each API integration requires you supply Lexer with a Client ID and Secret, which you can create within Listrak.

When integrating your Listrak account with Lexer you must provide a Client ID and Secret. This requires setting up a new Integration in Listrak which you can read about here.

When adding an integration to Listrak you must whitelist IP addresses. Below is a list of 9 addresses that you will need to whitelist so Lexer can retrieve and send data to your account.



Integrating Listrak with Lexer

  1. Select the Listrak tile.
  2. Click Integrate Listrak.
  3. Name your integration to reflect the API integration being used, so for example “Lexer Email API”.
  4. Enter your Listrak Client ID.
  5. Enter your Listrak Client Secret.
  6. Click Save Integration.


The final step

Once you've added your Listrak account credentials to the Listrak tile in the Hub, please contact your Success Manager, or Lexer Support ([email protected]) to complete your Listrak set up and configuration.

What is a Listrak activation?

Listrak is an email and SMS marketing platform. By connecting your Listrak account to Lexer, you’re given the power to create detailed Segments of customers, use them to create and update existing lists in Listrak, and enrich your customer profiles.

How do I activate to Listrak?

Before you get started, make sure you’ve done the following:

  2. Select the appropriate Listrak account for this Activation.
  3. Add your Segment.
  4. Update the audience name (if necessary).
  5. Check the appropriate audience action. In most cases, you’ll want to maintain your audience.
  1. Select which Attributes you’d like to export to Listrak Properties in the list.
  2. Ensure “Append audience name to activated profiles” is checked.
  3. Agree to terms, and click Send Audience.

Set and forget — auto-updating audiences

Lexer Activate permits you to automatically update your audiences within Listrak. With this selected, Lexer will add or remove customers from your audience as they enter and leave your Segment.

Okay I’ve sent my audience, what next?

The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Listrak. We’ll send you an email to let you know once an audience has been sent — the time this takes will vary, depending on the size of the audience.

Congratulations, your account should now be integrated and activated in Lexer. We've gone through what Listrak is, the type of integration it is, its benefits, and how to integrate and activate it. There's a lot of steps to follow here and if you feel stuck or confused please don't hesitate to reach out to Lexer Support ([email protected]) if you need any help.

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