Connecting your MarTech stack with Lexer!
Lexer and integrations
Why are integrations important at Lexer? Because they allow you to connect your various digital channels, and they enable you to push and pull data in and out of Lexer, securely.
Setting up and connecting your integrations should be one of the first things you do when you get access to your Hub, as these are the tools that make up your digital marketing stack, and allow you to enrich your profiles, create your segments, and activate to your chosen channels.
Throughout the video module below we’ll show you how to connect four, core, marketing integrations, and they are Klaviyo, Shopify, Yotpo, and Attentive.
By the end of this video you’ll have your complete marketing stack connected and ready to go!