Customer data specification

The heart of any CDXP is customer data… it’s two of the four letters in the acronym after all!

The Lexer Customer Data specification provides a standard format for your customer records to be onboarded with ease into the CDXP. The process captures common CRM style fields, as well as customer identifiers, for unification and activation. When data is provided using this API, this data will enrich your customers’ profiles with additional attributes. 

More detail about the attributes that can be created from this API are in the links below:

For more information about these attributes you can find our full attribute list here.

Customer records

Here is a sample of a customer record:

Required Fields

  • [.code]link[.code]: Where a customer record is defined by a single identifying link ([.code]email, email_sha256, email_md5, mobile, customer_id or external_id[.code]). To add more links for unification purposes, you will need to provide Unification data.

Unification records

Here is a sample of unification data to add additional identifiers to the customer record for unification:

Required Fields

  • An array that contains at least 2 customer link objects to a single identity. 

That’s a wrap on Customer data specifications

This page covered some samples of the customer data schema itself, and the requirements of the schema. If you have any questions, please reach out to your Success Manager. 

September 19, 2022
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