Ongoing activations

Configure ongoing activations to update your audiences daily

Lexer Activate allows you to automatically update audiences to your selected integration, giving you the ability to “set and forget”, and have your audiences continually send new profiles as soon as they’re captured. In this article, we'll look at what an Ongoing Activation is, how to set them up, and how to edit them.

What is an ongoing activation?

When you opt to auto-update, Lexer will add or remove customers from your audience as they enter and leave your Segments. So for example, if you’re wanting to send a promotion to only new customers, you will need a Segment that looks for profiles with a customer record. By setting up an auto-updating audience, the next time this activation runs, a list of only the profiles that have appeared in the Segment (since the last time it ran) will be sent to your selected integration.

How to set up auto-activations

When configuring your Activation, just ensure you’ve selected Ongoing Activation. That’s it!


Editing your activation

To edit an activation, simply select it from the list and click Edit Activation. You’ll then be given the same options as when you first set up your Activation.

Checking your auto-activation

If you would like to check in on your auto-activation and see how it's performing over time, simply navigate to Engage > Activate, and then select the ongoing activation you wish to check. You'll then be able to scroll through a log showing what time the activation ran, with how many profiles, and if it completed successfully.

Lexer tip!
All dates and times displayed in the Hub are in your local timezone.

Ongoing activations

That's it for ongoing activations! Remember to follow the steps above and if you get stuck or have any issues please don't hesitate to reach out to Support at

September 26, 2022
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