Ongoing activations

Lexer Activate allows you to automatically update audiences to your selected destination, giving you the ability to have your audiences continually send, maintain, or remove profiles. In this article, we'll look at what an auto updating Run daily Activation is, how to set one up.

What is an auto-update activation?

When you choose to auto-update, Lexer will add or remove customers from your audience as they enter and leave your Segment. For example, if you’re wanting to send a promotion to only new customers from the last seven days, you will send a segment that contains profiles with their first order date in the last seven days. By setting up an auto-updating audience, this will automatically update the audience based on the last seven rolling days. Each time this activation runs, a list of new customers that have appeared in the segment (since the last time it ran) will be sent to your selected destination.

How to set up an auto-activation

When configuring your activation, ensure you’ve selected the Run daily option. That’s it! Lexer will make sure the audience is always refreshed and up to date with the latest customer data each day.

Checking your auto-activation

To see all your current auto-updating audiences, check the Active tab on the left. From here you can see the status, the last time it ran, a log of each run, and the number of profiles included in each update.

That's it for daily auto-activations! Follow the steps above and if you have any questions please reach out to your Success Manager or Support at support@lexer.io.