Searching in Listen
How to search for social, news and service content in Listen
There’s a whole wide world of information about your brand on social and published media, and we’re going to show you how to hone in on it, be notified about it, and share your findings.
Here, we’re assuming you have an understanding of Lexer Listen. Don’t know what Listen is? Never heard of a Deep Dive? Head over to our Listen overview first.
You’ll also need access to the filters relevant to your search, or have the ability to build them, if they don’t already exist. If you can’t see the filters you’re looking for, or don’t see the New Tier Filter buttons through your account’s Settings > Tier Filters - reach out to your Success Manager, or Lexer Support (firstname.lastname@example.org)for help.
Building your search
Set up your filters
There are three distinct levels of filtering in your Deep Dive. Here’s how they work:
From Where (Tier 1)
This is the first step in a search. You are defining the sandbox in which you’re playing. This is where you filter by geography, source, industry, or key terms. This helps you manage your searches in the later tiers.
For What (Tier 2)
Where you put the results from your Tier 1 search into manageable filter sets, that produce dives on particular topics, brands, campaigns, events, etc.
Additional filters (Tier 3)
Generated by you, on the fly, in your Deep Dive.
Within each of these tiers, these are the types of filters you can use:
Construct your query
Lexer uses boolean language to return search results. Every time you use a search engine online, you’re using boolean. Our products use this same approach, but we give you more control over your search results, and the options below will help you exercise that control.
First, we’ll go through the operators that you’ll use to craft your search.
Find out how else you can use boolean logic to construct your query here.
Great work - your Deep Dive is now compiled of a comprehensive set of instructions on what you’d like to search for. Save it now, so you can use it again in future, and make it visible to the rest of your team.
To save, click the Action button at the bottom of your Deep Dive, and hit Save Dive. Then, in the fields that appear on the right, give your dive:
- A name - a descriptive name for your search
- Description - explain the purpose of this search
- Category - group it with similar searches or topics
- Color (optional) - this is the colour your Saved Dive will display as in Reports
When you’re done, click the Save button at the bottom of this form.
If you make any changes to your Saved Dive in future, you have two options in terms of how you save the edited search:
- Save as a new search - repeat the steps above
- Override the existing search - click on the floppy disk icon at the top of your Deep Dive (NOTE: this cannot be undone, but we’ll ask you if you’re sure before you proceed).
Get rid of the noise
Noise is a side effect of searching for popular terms. We define noise as content that is irrelevant to the results you want to see.
For example, you may want to see every mention of “pizza” on social media, in relation to your company, “Pizza Marketing Inc.”.
There are two problems with this:
- The brand name is very general, which means we’ll get a lot of noise
- Pizza is also part of many other terms (the food type, recipes, social gatherings, discount coupons, names of restaurants, etc.)
The way to combat noise is by choosing how to filter data based on either inclusive or exclusive search terms.
If you’ve added a handful of inclusions or exclusions, and you’re still seeing noise - continue to add more, until you’re happy with the results you’re seeing. Don’t be afraid of having a really long list of exclusions. Sometimes it’s necessary, particularly if you’ve got a very noisy keyword.
If you’re learning about the results of your search through trial and error, and want to save as you go - it’s wise to save each as dive as a new one - we wouldn’t recommend overriding until you’re 100% satisfied. So each time, select Action > Save Dive to save that version.
You can also use other filters to narrow down your results. It might be helpful to use a location filter, look for specific authors, search only for specific source types, or clear out certain content formats
If you’ve tried these, and you’re still struggling with the noise, reach out to Lexer Support.
Once you’ve successfully set up your search, you can opt to receive notifications to alert you of new results. These can be configured to let you know:
- Instantly, as soon as new results are found
- On the hour, every hour
- Once a day, at a chosen time
- When volumes are trending
Follow our guide on setting up notifications here.
You can share your findings with others through two handy Lexer tools - Visualize Screens, and PDF Reports. The beauty of using these, is that you’re able to share insights with those that don’t have access to Lexer. Both are easy to use, and present the data as you see it in the Lexer platform.
Customizable dashboards that show colorful charts and tables, full of insights - presenting live content, as it’s found.
Visualize Screens allow you the flexibility to present your data exactly as you want to, by simply dragging, and resizing your charts as you go.
The beauty of Visualize Screens is that they can be shared with non-Lexer users in Standard view (for everyday reporting) or Big Screen View (large format display), to present to a larger audience.
Find out more about Visualize here.
Present your data in a structured, easy to read format, that’s easy to share at scale.
Great for daily, weekly, and monthly reporting - PDF Reports require you to set a specific timeframe to report on. The content you choose to show can also filtered down from the results of the Saved Dive you’re using, to show only highlights from that period of time.
Sharing this report is easy - it saves as a PDF, which you can download, or print, for your audience to view.
Find out more about PDF Reports here.