Browser guide

A friendly guide to choosing the right web browser

At Lexer, we test our products and features on all browsers to make sure they work. We know you probably have a preferred browser - we do too!

We want to make sure you have the best Lexer experience, so we’ve come up with this guide to breakdown the things we’ve noticed across different browsers, to help you choose the right one for you.

Chrome (Google)

We love Google Chrome, it’s Lexer’s preferred web browser.

  • Lexer is developed in Chrome.
  • It works with all operating systems, and performs the same way for all.
  • It’s fast! Performance is optimized.
  • All web-based platforms are accommodated with ease.
  • It can easily maintain new web standards.
  • Easy to use, with a clear, simple interface.
  • Considered the most secure browser in the world.
  • Syncs our preferences across multiple devices.

These (and more) tick all of our boxes, so we recommend Chrome for our clients too. But who are we to tell you what to do? Of course there are other browsers you could use.

Note
If you’re currently on IE11 and looking to make the switch but Google Chrome isn’t your thing - that’s okay! Let us take you through some things we’ve found about other browsers that are up-to-the-minute, offer a smooth experience, and are generally tested by developers everywhere…

Firefox (Mozilla)

It’s been a bit of a roller-coaster for Firefox, since its release in 2002. It skyrocketed to it’s peak in early 2010, with around 32% of the market, before Chrome swooped in and took the lion’s share. However, it recently received a massive overhaul — it’s light on system resources so it’s super fast, and provides flexible support for extensions. It’s also great for privacy.

Safari (Apple)

Safari’s been around since 2003, and there are currently 1.3 billion Apple devices worldwide. Although Safari is Apple’s default browser, it’s only ever maxed out at just under 7% of the market. So it’s not the most popular browser, but we kinda like it. It’s clean and tidy (great for screen shots - check out the rest of Lexer Learn for examples), fast, and (as with all Apple products) easy to use, energy efficient, and secure. A lot of its features are similar across iPhone and web browsers, with handy tools that help you save, find, and share across both. For example, did you know that if you’re logged in to your Apple ID on two devices, you can copy something from one, and paste to the other?! #mind-blown

Edge (Microsoft)

Edge is the new default browser for Windows 10 and for users on this operating system — it’s great. It’s really fast, has awesome security, and some pretty nifty tools. These include ‘Reading Mode’ that helps filter out the unnecessary fluff when you’re trying to read a web-page, Cortana voice assistant, and cool page sharing options.

Making the switch from Internet Explorer

Internet Explorer was a popular browser. While it’s often preferred for its simplicity — it’s certainly very easy to use — we’ve seen the most amount of incompatibility and performance issues, and it can make your Lexer experience feel a little clunky and can result in security issues as it is no longer maintained.

Internet Explorer has retired
Microsoft has decided to retire Internet Explorer as of 15 June 2022. We recommend you transition to another browser.

Facts and figures

  • Chrome was only introduced in 2008, rocketed to the top of the market in 2012, and has remained there with 63% using it as their preferred browser today.
  • Firefox has only ever captured a third of the market at its peak back in 2010, but today it’s still second favourite (after Chrome) - even with less than 10% using as their preferred browser.
  • Check out this video to see how browser usage has changed over time.

Your browser

These are our browser recommendations, but ultimately it's up to you and your preferences for which browser you use.

Updated:
September 20, 2022
Did this page help you?
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form, for assistance please contact support@lexer.io
Understanding APIs
Data
Developer APIs
Developer API overview
Data
Developer APIs
Javascript Tag basics
Data
Javascript Tag
Welcome to Lexer!
Fundamentals
Getting started
Identity Resolution
Fundamentals
Getting started
Our glossary
Fundamentals
Getting started
Integrations
Fundamentals
Setup
My account
Fundamentals
Setup
Manage team
Fundamentals
Setup
Group permissions
Fundamentals
Setup
Classifications
Fundamentals
Setup
Out of the box segments
Fundamentals
Setup
Lexi your AI companion
Fundamentals
Getting started
Browser guide
Fundamentals
Security
Corporate networks
Fundamentals
Security
Multi-factor authentication
Fundamentals
Security
Single sign-on
Fundamentals
Security
Lexer's ultimate troubleshooting guide
Fundamentals
Troubleshooting
Troubleshooting tech issues
Fundamentals
Troubleshooting
Troubleshooting integrations
Fundamentals
Troubleshooting
Troubleshooting Activate
Fundamentals
Troubleshooting
Troubleshooting Respond
Fundamentals
Troubleshooting
Help! My data is missing from the Hub
Fundamentals
Troubleshooting
How data is ingested into the CDP
Data
Self Serve Onboarding
Getting started onboarding data
Data
Self Serve Onboarding
Providing JSON data to Lexer
Data
Self Serve Onboarding
Providing CSV data to Lexer
Data
Self Serve Onboarding
Upload using SFTP
Data
Self Serve Onboarding
Secure file upload
Data
Self Serve Onboarding
Upload using S3
Data
Self Serve Onboarding
Lexer data specification
Data
Data Specification
Customer data specification
Data
Data Specification
Commerce data specification
Data
Data Specification
Marketing data specification
Data
Data Specification
Compliance data specification
Data
Data Specification
Data formatting and validation
Data
Data Specification
Rate limits
Data
Developer APIs
Product imagery
Data
Data Specification
Currency conversion
Data
Data Specification
Dataset management
Data
Data Management
Getting started with Logs
Data
Data Management
Chatbot API
Data
Developer APIs
Activity API
Data
Developer APIs
Read API
Data
Developer APIs
Javascript Tag use cases
Data
Javascript Tag
Export to CSV
Measure
Listen
Data in the CDXP
Data
Customer Data
CRM data
Data
Customer Data
Transaction data
Data
Customer Data
Email engagement data
Data
Customer Data
Experian data enrichment
Data
Customer Data
File upload API
Data
Developer APIs
Segment overview
Understand
Segment
Creating segments
Understand
Segment
Smart Search
Understand
Segment
Export attribute results
Understand
Segment
Fixing a disabled segment
Understand
Segment
Profile tab
Understand
Segment
Event Explorer
Understand
Segment
Lexer's attributes
Understand
Attributes
Predictive attributes
Understand
Attributes
Attribute value types
Understand
Attributes
Compare segments
Understand
Compare
Compare attributes
Understand
Compare
Activate overview
Engage
Activate
Ongoing activations
Engage
Activate
Audience splits
Engage
Activate
A/B splits
Engage
Activate
Control group splits
Engage
Activate
Inbox filtering
Engage
Respond
Ignored Senders
Engage
Respond
Forms for service
Engage
Respond
Workflow states
Engage
Respond
Bulk changes
Engage
Respond
Scheduled replies
Engage
Respond
Message templates
Engage
Respond
Customer profiles
Engage
Respond
Grouped messages
Engage
Respond
Automation rules
Engage
Respond
Redact messages
Engage
Respond
Contact Reporting
Engage
Contact
Serve Forms
Engage
Serve
Serve Reports
Engage
Serve
Serve Currency
Engage
Serve
Track overview
Measure
Track
Track Tables
Measure
Track
Activity overview
Measure
Activity
Team report
Measure
Activity
Cases report
Measure
Activity
Listen overview
Measure
Listen
Searching in Listen
Measure
Listen
Tier filters
Measure
Listen
Boolean search
Measure
Listen
Saved dives
Measure
Listen
Email notifications
Measure
Listen
Twitter data
Measure
Listen
Facebook data
Measure
Listen
Visualize overview
Measure
Visualize
Curate feed
Measure
Visualize
Report overview
Measure
Listen
Lexer Product Recommender → Klaviyo Integration
Grow
Lexer Product Recommender → Klaviyo Integration
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Grow
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Suppression audiences: How to use them and maximize your media effectiveness
Enrich
Suppression audiences: How to use them and maximize your media effectiveness
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Enrich
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Acquire
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Grow
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Grow
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Basket analysis: Increasing customer lifetime value through targeted product bundling
Grow
Basket analysis: Increasing customer lifetime value through targeted product bundling
Persona building: Personalize your messaging for maximum return on your campaign investments
Grow
Persona building: Personalize your messaging for maximum return on your campaign investments
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Retain
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Increasing customer lifetime value: Upselling strategies
Grow
Increasing customer lifetime value: Upselling strategies
Reactivating lapsed customers: Retention and growth
Retain
Reactivating lapsed customers: Retention and growth
Welcome offer strategies: Using the Hub for analysis
Acquire
Welcome offer strategies: Using the Hub for analysis
Creating customer forms: Best practices
Enrich
Creating customer forms: Best practices
Connecting your MarTech stack with Lexer!
Enrich
Connecting your MarTech stack with Lexer!
Identifying win-back customers using the Second Last Order: Date attribute
Retain
Identifying win-back customers using the Second Last Order: Date attribute
Understanding customers' purchasing habits: Order Sequence filter
Grow
Understanding customers' purchasing habits: Order Sequence filter
Maximizing customer communications in Respond
Retain
Maximizing customer communications in Respond
Using Product Recommendation in the Hub to encourage repeat purchases
Grow
Using Product Recommendation in the Hub to encourage repeat purchases
Encouraging customer loyalty using birthday campaigns
Retain
Encouraging customer loyalty using birthday campaigns
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Grow
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Collecting zero-party data using Lexer Forms
Enrich
Collecting zero-party data using Lexer Forms
Measuring your data over time with Track
Enrich
Measuring your data over time with Track
UTM Creation Guidelines
UTM Creation Guidelines
UTM Creation Guidelines
Brand Assets
Brand Assets
Brand Assets
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
How to use the Lexer Form Builder
How to use the Lexer Form Builder
How to use the Lexer Form Builder
Explore our standard integrations
Explore our standard integrations
Explore our standard integrations
Operating a CDP Practice LP
Operating a CDP Practice LP
Operating a CDP Practice LP
LP Sales Enablement
LP Sales Enablement
LP Sales Enablement
Video Training Courses LP
Video Training Courses LP
Video Training Courses LP
Purpose and Mission
Purpose and Mission
Purpose and Mission
Brand & Marketing LP
Brand & Marketing LP
Brand & Marketing LP
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Client Onboarding Journey
Client Onboarding Journey
Client Onboarding Journey
Start your CDP Practice
Start your CDP Practice
Start your CDP Practice
Lexer Messaging
Lexer Messaging
Lexer Messaging
Pain point conversations
Pain point conversations
Pain point conversations
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Referral Partner Program Overview
Referral Partner Program Overview
Referral Partner Program Overview
Demo Hub Guide
Demo Hub Guide
Demo Hub Guide