Track Overview
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Measure the changes in your customer data
Understanding how your customer data changes over time is critical for identifying trends, monitoring performance, and making informed decisions.
Track provides a way to measure these changes by capturing daily values across profiles, attributes, segments, and events.
What is Lexer Track?
Lexer Track is a reporting tool built for retailers to quickly turn customer data from multiple sources into centralised, clear, customizable dashboards and reports.
Track makes analysis simple—revealing business impact and actionable insights that guide smarter decisions for every team.
With Track you can:
- Track customer segment growth
- Report on lifetime value, AOV, and key customer metrics
- Compare online vs store performance
- Monitor product trends
- Understand CSAT and engagement
- Compare time periods, quarterly, or year on year
- And much more.
Executives can get clarity on business growth, retail teams gain access to ready-to-use insights, and marketers can easily test, learn, and optimize. It's the fastest way to understand what's working, what's not, and where to grow.
Lexer Track consists of:
