Experian data enrichment

Enrich your customer profiles with Experian data. Lexer’s CDXP not only allows you to load your own 1st party data but also enables you to quickly turn on additional partner datasets to enrich your customer data. For AU customers we match to Experian on email address as the primary linkage key, with mobile number as a secondary option. For US customers a full household address and/or email is required.

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Who is Experian?

Experian is a global data aggregator and consumer credit reporting agency. They provide data and analytical tools to help businesses better understand and engage with their customers. Two of their products we’ll talk about in this article are ConsumerView and Mosaic.

Experian Consumer View and Lexer

Experian ConsumerView is a marketing database of consumers around the world. It contains demographic, self-reported, life event, aggregated auto, aggregated credit, direct response, and property and mortgage information.

Data points included in ConsumerView are:

  • Name, address, phone, mobile, email, digital identity.
  • Detailed demographics and segments.
  • Transaction and purchasing measures.
  • Digital behavior and channel usage.
  • Life events and purchasing triggers.

Using deterministic matching, Lexer is able to unify your 1st party data to ConsumerView profiles, using linkage data such as email addresses, or mobile numbers. It's easy to integrate Experian data and — once unified — you can quickly leverage the enriched data source to better understand and target your customers. One common benefit of a unified dataset is the fleshing out of gender attributes to your customer database.

Experian Mosaic and Lexer

Experian Mosaic is a powerful household-based consumer lifestyle segmentation product that enables you to quickly segment and understand characteristics of your customer database. Lexer currently supports Mosaic Australia and Mosaic USA.

Mosaic is an out of the box customer segmentation tool you can use to quickly and effectively segment your customers. They appear as an attribute within the platform and can give you immediate insights on the make up and preferences of your customers.

Mosaic Australia

Experian’s Mosaic Australia is a household-based consumer lifestyle segmentation system that splits the Australian population into 14 Groups and 51 Types and layer the data over your own information for unparalleled insights. The 14 groups are:

Mosaic Group Mosaic Type
Code Name Code Name
A First Class Life A01 Top of the Ladder
A02 Luxury Living
A03 Central Prosperity
A04 Suburban Esteem
B Second Class Life B01 Urban Charm
B02 Rural Serenity
B03 Coastal Bliss
B04 Mountain Escape
C Third Class Life C01 City Hustle
C02 Small Town Retreat
C03 Tranquil Village

D

Secure Tranquillity

D11

Scenic Connection

D12

Journeyed Equity

D13

Coastal Comfort

E

Family Fringes

E14

Spacious Traditions

E15

Opulent Designs

E16

Hardware & Acreage

F

Establishing Roots

F17

Determined Suburbans

F18

Developing Domestics

F19

Striving Scholars

G

Growing Independence

G20

Youthful Ambition

G21

Emerging Metros

G22

Spirit Questers

G23

Global Studies

H

Middle Blue-collars

H24

Backyards & Mates

H25

Prams & Trades

H26

Earnest Internationals

H27

Township Solos

I

Traditional Pursuits

I28

Schools & Bills

I29

Middle of the Road

I30

Regional Essentials

J

True Grit

J31

Minerals & Airports

J32

Selfless & Hardworking

J33

Life in the Slow Lane

J34

Country Town Courage

K

Mature Freedom

K35

Mature Modernites

K36

New-found Freedom

K37

Realistic Horizons

L

Hardship & Perseverance

L38

Reset Regionals

L39

New-found Life

L40

Satellite Battlers

L41

Downtown Blues

L42

Township Assistance

M

Graceful Ageing

M43

Blue-collar Retirees

M44

Staying Put

M45

Lonesome Elders

M46

Retirement Village

M47

Rural Retirement

N

Rural Commitment

N48

Farming Reliance

N49

Outback Comfort

N50

Soil & Toil

N51

Rustic Living

Learn more about Experian Mosaic Australia.

Mosaic USA

Experian’s Mosaic USA is a household-based consumer lifestyle segmentation system that classifies all U.S. households and neighborhoods into 71 unique types and 19 overarching groups, providing a 360-degree view of consumers’ choices, preferences, and habits. The 19 groups are:

Mosaic Group Mosaic Type
Code Name Code Name
A
Power Elite
A01 American Royalty
A02 Platinum Prosperity
A03 Kids and Cabernet
A04 Picture Perfect Families
A05 Couples with Clout
A06 Jet Set Urbanites
B
Flourishing Families
B07 Across the Ages
B08 Babies and Bliss
B09 Family Fun-tastic
B10 Cosmopolitan Achievers
C
Booming with Confidence
C11 Sophisticated City Dweller
C12 Golf Carts and Gourmets
C13 Philanthropic Sophisticates
C14 Boomers and Boomerangs
D
Suburban Style
D15 Sport Utility Families
D16 Settled in Suburbia
D17 Cul de Sac Diversity
D18 Suburban Nightlife
E
Thriving Boomers
E19 Consummate Consumers
E20 No Place Like Home
E21 Unspoiled Splendor
F
Promising Families
F22 Fast Track Couples
F23 Families Matter Most
G
Young City Solos
G24 Ambitious Singles
G25 Urban Edge
H
Bourgeois Melting Pot
H26 Progressive Assortment
H27 Life of Leisure
H28 Everyday Moderates
H29 Destination Recreation
I
Family Union
I30 Potlucks and the Great Outdoors
I31 Hard Working Values
I32 Steadfast Conventionalists
I33 Balance and Harmony
J
Autumn Years
J34 Suburban Sophisticates
J35 Rural Escape
J36 Settled and Sensible
K
Significant Singles
K37 Wired for Success
K38 Modern Blend
K39 Metro Fusion
K40 Bohemian Groove
L
Blue Sky Boomers
L41 Booming and Consuming
L42 Rooted Flower Power
L43 Homemade Happiness
M
Families in Motion
M44 Creative Comfort
M45 Growing and Expanding
N
Pastoral Pride
N46 True Grit Americans
N47 Countrified Pragmatics
N48 Rural Southern Bliss
N49 Touch of Tradition
O
Singles and Starters
O50 Full Steam Ahead
O51 Digitally Savvy
O52 Urban Ambition
O53 Colleges and Cafes
O54 Influenced by Influencers
O55 Family Troopers
P
Cultural Connections
P56 Mid-Scale Medley
P57 Modest Metro Means
P58 Heritage Heights
P59 Expanding Horizons
P60 Striving Forward
P61 Simple Beginnings
Q
Golden Year Guardians
Q62 Enjoying Retirement
Q63 Footloose and Family Free
Q64 Established in Society
Q65 Mature and Wise
R
Aspirational Fusion
R66 Ambitious Dreamers
R67 Passionate Parents
S68 Small Town Sophisticates
S69 Urban Legacies
S
Thrifty Habits
S70 Thrifty Singles
S71 Modest Retirees

Learn more about Experian Mosaic USA. Download the Experian Mosaic USA E-Handbook.

How can I access Experian ConsumerView & Mosaic?

If you'd like to gain access to Experian’s ConsumerView or Mosaic profiles, speak with your Lexer Success Manager.

Updated:
April 25, 2025
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