Activate overview

Activate connects your customer segments to your marketing and advertising platforms, refreshing your audiences daily to deliver personalized campaigns you can measure with confidence.

In this article, you’ll learn what Activate does, how it works, and how to set up your first activation.

• How it works
• Key features
• Activation types
• Destination platforms
• Activation status

How it works

1. Choose your customer segment. Pick a Lexer segment that matches your campaign goals — like lapsed customers, new subscribers, or loyal shoppers.

2. Connect to your marketing platforms. Activate works with leading email, SMS, social, and ad platforms like Braze, Klaviyo, Meta, TikTok, Salesforce, and more.

3. Keep it fresh, daily. Set your activation to automatically refresh each day, adding, removing, or maintaining profiles to keep campaigns up-to-date.

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Key features

Ongoing Activations - Automate your audience management with daily updates — choose whether to add new profiles, remove outdated ones, or maintain both.

Audience Splits and A/B Testing - Experiment easily with random splits and control groups to optimize your marketing performance.

Flexible CSV Export - Need an offline copy? Export your updated audiences with just a few clicks for manual workflows or analysis.

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Activation types

You can configure different types of activations based on your data goals:

• ‍Segment Sync - sync dynamic customer segments to your connected channels for targeting or suppression.
• Attribute Sync - sync customer details to your connected channels for segmentation and personalisation.
• Event Flows - send events (eg. purchase, store visit) to trigger marketing flows.
• CSV Export - Export your updated audiences with just a few clicks for manual workflows or analysis.

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Destination platforms

Lexer integrates with a variety of popular marketing and messaging platforms, such as:

• Meta / Facebook Ads
• Google Ads
• Klaviyo
• Braze
• TikTok Ads

And many more in our integrations catalog.

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Activation status

A quick explanation of the different activation status values. 

• New. You may briefly see this status for your new activation.
• Pending. The audience has been submitted and is waiting to run.
• Running. The audience is in the process of sending.
• Complete. The audience has successfully been sent to its destination.
• Failed. The audience was not successfully sent. Edit the settings or re-run.
• Disabled. The integration token credentials are invalid or incorrect. 

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