Lexer's attributes

What are attributes?

When it comes to searching and analyzing customer data, attributes are the first step and the foundation of the Lexer Hub.

In this article, you’ll learn what an attribute is, how you can use them, and what the different attribute categories are.

Understanding attributes

An attribute is any fact we know about an individual customer or prospect. Attributes can contain information about purchases, email engagement, web and app analytics, survey responses, or demographics.

Attributes are the building blocks for segments. You can read more about segments here, but for now all you need to know is that a segment is a group of profiles based on any combination of attributes. It can be as simple as "Male Customers" or as complex as "High Lifetime Value Customers who made purchases online in the last 30 days".

2049

Attributes are broken up into five different value types, which are used to determine how you search and visualize data in Lexer. These values are flag, number, date, string, and text. Read more about type values here.

We use attributes to make it easy for your team to search and analyze your profile data. By specifying your search criteria with attributes that your profiles should have, must have, or must not have you can gain deep insights into how your profiles interact with your brand and products.

Standard and custom attributes

Currently, attributes come in two forms: "standard" and "custom".

Standard attributes are supplied to everyone when they join Lexer. In 90% of use cases, these easy, ready-to-go attributes are all your team needs to get searching. They include things like a profile’s gender, their payment type, or even the color of the product they purchased.

Custom attributes are created for an individual customer. Working with a brief in collaboration with your team, we can create any specific or personalized attribute you need that’s not covered by our standard attributes. For example, perhaps a swimwear retailer requires attributes related to weather patterns, or a pet supply store needing an attribute for pet type.

Standard attribute categories

Below are the different categories for standard attributes.

Personal information

Personal information attributes are derived from the identifiers a profile has shared with you. This could be email addresses or mobile numbers, or demographic information like where someone lives, when they were born, or their gender. As many identifiers are not shared, these attributes can be used to distinguish profiles across different sources, allowing for insight into the identification of the relationship of you and your profiles. See our full list of personal information attributes here.

Product and orders

Product and order attributes relate to the transactional and taxonomic relationship a profile has with your products. Focusing on purchase information, these attributes include things like the dates of a purchase, how a profile paid, if there were any returns, and specifications about the products like the size or color of a t-shirt. See our full list of product and order attributes here.

Predictive model

Accounting for customer transactions, discounts, and returns, predictive model attributes anticipate the potential lifetime value of a profile through their considerations of churn risks, predicted orders, and spending amount. See our full list of predictive model attributes here.

Email

Email attributes are concerned with the communication relationship between you and your profiles. Used not only to see your direct relationship with an individual profile by whether they’ve opted into receiving emails and if emails you sent were opened, email attributes can also determine the efficacy of ad and email campaigns. See our full list of email attributes here.

SMS

SMS attributes are concerned with the communication relationship between you and your profiles. Used not only to see your direct relationship with an individual profile by whether they’ve opted into receiving SMS communication, and if SMS's you sent were opened, SMS attributes can also determine the efficacy of your SMS campaigns. See our full list of SMS attributes here.

Engage

Engage attributes refer to information about email and social communication within the Lexer product. They give knowledge regarding who reached out to whom between you and your profiles, while also giving the important distinction between one and two-way communication. Learn more about engage attributes here.

Activate

Activate attributes help you build segments of customers that have been included in audiences created in Lexer Activate. For example, if you send two segments of customers into a Facebook custom audience called "2021 Spring Campaign", you can search for these customers using the "Included in Audience" attribute. See our full list of Activate attributes here.

Javascript Tag

Embedded into websites, Javascript Tag attributes are used to collect your site activities in an identified manner. The attributes here can tell things like which categories and products a profile viewed, or which products were added or removed from their cart. See our list of Javascript Tag attributes here.

Attributes, understood!

An attribute is any fact we know about an individual customer or prospect. They are the building blocks for segments and the foundation of the Lexer Hub. You’ve now learned what an attribute is, how you can use them, and what the different attribute categories are. Soon, you’ll be on your way to creating your very own segments — go you!

Updated:
September 23, 2022
Did this page help you?
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form, for assistance please contact support@lexer.io
Welcome to Lexer!
Fundamentals
Getting started
Our glossary
Fundamentals
Getting started
Integrations
Fundamentals
Setup
My account
Fundamentals
Setup
Manage team
Fundamentals
Setup
Group permissions
Fundamentals
Setup
Classifications
Fundamentals
Setup
Out of the box segments
Fundamentals
Setup
Browser guide
Fundamentals
Security
Corporate networks
Fundamentals
Security
Emergency contact
Fundamentals
Security
Multi-factor authentication
Fundamentals
Security
Single sign-on
Fundamentals
Security
Trust and compliance
Fundamentals
Security
Lexer's Identity Resolution
Fundamentals
Identity Resolution
Troubleshooting tech issues
Fundamentals
Troubleshooting
Error code: 503 Service Unavailable
Fundamentals
Troubleshooting
Error code: 401 Unauthorized
Fundamentals
Troubleshooting
Error code: 403 Forbidden
Fundamentals
Troubleshooting
Troubleshooting Activate
Fundamentals
Troubleshooting
Troubleshooting Respond
Fundamentals
Troubleshooting
Help! My data is missing from the Hub
Fundamentals
Troubleshooting
Understanding APIs at Lexer
Data
Data Onboarding
Providing JSON data to Lexer
Data
Data Onboarding
Providing CSV data to Lexer
Data
Data Onboarding
Upload using SFTP
Data
Data Onboarding
Upload using S3
Data
Data Onboarding
Lexer data specification
Data
Lexer Data Specification
Customer data specification
Data
Lexer Data Specification
Commerce data specification
Data
Lexer Data Specification
Marketing data specification
Data
Lexer Data Specification
Compliance data specification
Data
Lexer Data Specification
Data Formatting and Validation
Data
Getting Started with APIs
Authentication and API token creation
Data
Getting Started with APIs
Rate Limits
Data
Getting Started with APIs
Response codes and common errors
Data
Getting Started with APIs
Product imagery
Data
Getting Started with APIs
Currency conversion
Data
Getting Started with APIs
Lexer’s APIs overview
Data
Lexer’s APIs
Dataset management in the Hub
Data
Dataset management
Chatbox user API
Data
Lexer’s APIs
Activity API
Data
Lexer’s APIs
Visualize API
Hidden from nav
Profile Read API
Data
Lexer’s APIs
Lexer Javascript Tag basics
Data
Lexer Javascript Tag
Lexer Javascript Tag technical guide
Data
Lexer Javascript Tag
Lexer Javascript Tag use cases
Data
Lexer Javascript Tag
dataLayer configuration: Shopify
Data
Lexer Javascript Tag
Customer segment CSV export
Data
Data off-boarding
Export to CSV
Data
Data off-boarding
Data in Lexer's CDXP
Understand
Customer Data
Lexer's attributes
Understand
Customer Data
Attribute value types
Understand
Customer Data
Data source - CRM
Understand
Customer Data
Data source - Transactions
Understand
Customer Data
Data source - Email
Understand
Customer Data
Partner data - Experian
Understand
Customer Data
Partner data - Mastercard
Understand
Customer Data
Partner data - Roy Morgan
Understand
Customer Data
GDPR and CCPA requests
Understand
Customer Data
Upload data files
Understand
Customer Data
File upload API
Understand
Customer Data
Data provision and schemas
Understand
Customer Data
Segment overview
Understand
Segment
Creating segments
Understand
Segment
Smart Search
Understand
Segment
Export attribute results
Understand
Segment
Contact a customer
Understand
Segment
Fixing a disabled segment
Understand
Segment
Profile tab
Understand
Segment
Compare segments
Understand
Compare
Compare attributes
Understand
Compare
Activate overview
Engage
Activate
Ongoing activations
Engage
Activate
Audience splits
Engage
Activate
A/B splits
Engage
Activate
Control group splits
Engage
Activate
Inbox filtering
Engage
Respond
Ignored Senders
Engage
Respond
Forms for service
Engage
Respond
Workflow states
Engage
Respond
Bulk changes
Engage
Respond
Scheduled replies
Engage
Respond
Message templates
Engage
Respond
Customer profiles
Engage
Respond
Grouped messages
Engage
Respond
Automation rules
Engage
Respond
Redact messages
Engage
Respond
Track overview
Measure
Track
Activity overview
Measure
Activity
Team report
Measure
Activity
Cases report
Measure
Activity
Listen overview
Measure
Listen
Searching in Listen
Measure
Listen
Tier filters
Measure
Listen
Boolean search
Measure
Listen
Saved dives
Measure
Listen
Email notifications
Measure
Listen
Twitter data
Measure
Listen
Facebook data
Measure
Listen
Instagram data
Measure
Listen
Visualize overview
Measure
Visualize
Curate feed
Measure
Visualize
Report overview
Measure
Report
// Rich text for code blocks and nested lists