Strategies

Want to see some cool use cases that show you how to get the most out of the Hub? You are in the right place! These articles focus on four goals: Acquire, Enrich, Grow and Retain.

Using Product Recommendation in the Hub to encourage repeat purchases

Grow

Using Product Recommendation in the Hub to encourage repeat purchases

Measuring your data over time with Track

Enrich

Measuring your data over time with Track

Understanding customers' purchasing habits: Order Sequence filter

Grow

Understanding customers' purchasing habits: Order Sequence filter

Reactivating lapsed customers: Retention and growth

Retain

Reactivating lapsed customers: Retention and growth

Connecting your MarTech stack with Lexer!

Enrich

Connecting your MarTech stack with Lexer!

Suppression audiences: How to use them and maximize your media effectiveness

Enrich

Suppression audiences: How to use them and maximize your media effectiveness

Where do your best customers live? Use geographic insights to maximize media spend and conversion

Grow

Where do your best customers live? Use geographic insights to maximize media spend and conversion

Measure campaign effectiveness: Track your KPIs and report on campaign performance

Enrich

Measure campaign effectiveness: Track your KPIs and report on campaign performance

Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)

Acquire

Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)

Understanding customer intent: Effective message personalization for buyers who shop outside their gender

Grow

Understanding customer intent: Effective message personalization for buyers who shop outside their gender

Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement

Grow

Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement

Basket analysis: Increasing customer lifetime value through targeted product bundling

Grow

Basket analysis: Increasing customer lifetime value through targeted product bundling

Persona building: Personalize your messaging for maximum return on your campaign investments

Grow

Persona building: Personalize your messaging for maximum return on your campaign investments

Driving customer loyalty: Identify, keep, and grow your most loyal customers

Retain

Driving customer loyalty: Identify, keep, and grow your most loyal customers

Increasing customer lifetime value: Upselling strategies

Grow

Increasing customer lifetime value: Upselling strategies

Collecting zero-party data using Lexer Forms

Enrich

Collecting zero-party data using Lexer Forms

Increasing customer lifetime value: Converting your one-time buyers into two-time buyers

Grow

Increasing customer lifetime value: Converting your one-time buyers into two-time buyers

Encouraging customer loyalty using birthday campaigns

Retain

Encouraging customer loyalty using birthday campaigns

Maximizing customer communications in Respond

Retain

Maximizing customer communications in Respond

Identifying win-back customers using the Second Last Order: Date attribute

Retain

Identifying win-back customers using the Second Last Order: Date attribute

Creating customer forms: Best practices

Enrich

Creating customer forms: Best practices

Welcome offer strategies: Using the Hub for analysis

Acquire

Welcome offer strategies: Using the Hub for analysis