Although TikTok does not offer an integration to upload audiences - You can still target your customers by uploading customer audience lists as a CSV file.
The steps to get this done are:
- Export your customer list from Lexer as a CSV file.
- Upload the customer audience list as a Custom Audience on TikTok Ads Manager.
To upload a customer audience to TikTok, simply export the segment from Lexer using the CSV export found in Lexer Engage. All you need is a CSV file with two columns for the customer email address and phone number.
Then once uploaded to TikTok, you can easily select the content you'd like to promote to your customers through your TikTok Ads Manager.
For a full guide to TikTok customer audiences, see this page.
Updated 5 months ago