Connect your Shopify account with Lexer

Shopify is a complete commerce platform that lets you start, grow, and manage a business, all on a single platform! Using Shopify you're able to unify all your commerce data to build and customize an online store across multiple channels, from social media to online marketplaces.

In this article, we'll walk you through how to connect your Shopify account with Lexer. Doing so allows Lexer to import your customers from Shopify as enriched Profiles, and create Shopify attributes that can be used for customer segmentation and analysis.

Benefits of a Shopify integration

Integrating your Shopify account with Lexer provides a number of benefits, such as:

  • Importing your contacts as enriched Profiles.
  • Creating ecommerce attributes that can be used for customer segmentation and analysis.

Integration in a nutshell

Here's a summary of how Shopify integrates with Lexer:

Direction
What direction does the data flow?

✅ Data in: Shopify contacts as enriched Profiles.
⬜️ Data out: N/A — Lexer does not send data back into Shopify.

Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.

✅ eCommerce

Source method
How the system connects with Lexer.

✅ API

Status
Is this integration live and working?

✅ Full release

Lexer product compatibility
What Lexer products is the integration compatible with?

✅ Compare
✅ Segment
✅ Track
⬜️ Activate
⬜️ Listen
⬜️ Respond
⬜️ Serve

Attributes
What attributes are created when is integrated with Lexer?

Shopify relationship attributes
✅ Shopify record
✅ Is a customer

Shopify orders attributes
✅ Total orders
✅ Number of items ordered
✅ Total orders: Last 6 months
✅ Total orders: Last 12 months
✅ Total orders: Last 24 months

Shopify spend attributes
✅ Spend percentile
✅ Spend decile
✅ Total spend
✅ Total spend: Last 6 months
✅ Total spend: Last 12 months
✅ Total spend: Last 24 months

Shopify returns attributes
✅ Total return value
✅ Number of items returned

Shopify products attributes
✅ Product name
✅ Product SKU
✅ Product IDs purchased

Shopify first order attributes
✅ First order: Product ID
✅ First order: Product SKU

Shopify attributes
✅ First order: Product name
✅ Last order: Product ID
✅ Last order: Product SKU
✅ Last order: Product name

Shopify purchases attributes
✅ Return rate
✅ Order segment
✅ Order: Channel

Shopify customer attributes
✅ Store locations
✅ Relationship

Shopify spend attributes
✅ Average order value
✅ Average spend per product
✅ Total spend: ecommerce

How do I integrate my account?

There are now two options to integrate your Shopify account with Lexer. We'll run through both in this article. You have the option to integrate using the Shopify app, or through the hub itself.
We’ll start with integration via the Shopify app as it’s a bit quicker and easier. If you would like to skip ahead to integration via the hub, click here.

The Lexer App, now on the Shopify app store!

We have released an app to the Shopify App Store that allows you to quickly integrate Lexer with your Shopify account. This is great news for you if you use Shopify, it means your integrations have become even quicker and easier!

Do I have to use the Shopify app store?

No, there will be no change to current integrations. You can also still integrate using the hub if you prefer.

Option 1: Integrate using the app store

  1. Open up the Lexer app on the Shopify app store, click here.

  1. Click Add app.

  1. To grant the necessary permissions, click Install app.
  2. Enter your hub login details.

  1. Once you have successfully logged into the hub, you will see a pop up. You can then select the hub you would like to connect to the Shopify account, and add all of the groups you would like to have permission to this particular hub.

  1. If successful, you will see a prompt, “Shopify connected successfully”. Click, “Got it”, and you are all done!

Option 2: Integrating my account through the hub?

To integrate your Shopify account with Lexer through the hub, navigate to Manage > Integrations in the top navigation bar.

Once this is done, walk through the following steps:

  1. Select the Shopify tile.
  2. Click Integrate Shopify.
  3. Enter your Shopify URL.
  4. Finally, click Integrate.

Next, a pop up will appear asking you to enter your Shopify email and password, once you have done so, click Add Integration to save.

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The final step

Once you've added your Shopify account credentials to the Shopify tile in the Hub, please contact your Success Manager, or Lexer Support ([email protected]) to complete your Shopify set up and configuration.

Connecting your Shopify account with Lexer

Congratulations, your account should now be integrated in Lexer. We've gone through what Shopify is, the type of integration it is, its benefits, and how to integrate it. There's a lot of steps to follow here and if you feel stuck or confused please don't hesitate to reach out to Lexer Support ([email protected]) if you need any help.


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