Adobe Campaign

Connecting your Adobe Campaign account

Adobe Campaign is a cross-channel marketing solution that uses email, mobile, and offline channels from Adobe Experience Cloud and Creative Cloud. In this article, we'll walk you through connecting Adobe Campaign account, easily set-up in the Integrations panel, that will allow Lexer access to send data through Adobe Campaign to your audience and for you to send your customer data and segments for marketing campaigns through Activate.

Benefits of an Adobe Campaign integration:

Integrating your Adobe Campaign account with Lexer provides a number of benefits, such as:

  • Send your personalized campaigns to more customer segments.
  • Import your contacts as enriched profiles.

Integration in a nutshell

Here's a summary of how Adobe Campaign integrates with Lexer:

Direction
What direction does the data flow?

⬜️ Data in: N/A — Lexer does not take data in from Adobe Campaign.
✅ Data out: enriched customer profiles.

Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.

✅ Email

Destination method
How we connect the system with Lexer.

✅ File (S3)

Status
Is this integration live and working?

✅ Full release

Lexer product compatibility
What Lexer products is the integration compatible with?

✅ Activate
✅ Compare
✅ Segment
✅ Track
⬜️ Listen
⬜️ Respond
⬜️ Serve

You will need to contact Lexer Support to connect your Adobe Campaign account with your Lexer Hub. We presently support the transfer of flat-file (CSV) segments which can be ingested by Adobe.

When reviewing Adobe documentation, you are connecting to an External SFTP Server.

Two key things required for set-up:

  • SSH Key
  • IP Address*

We suggest only one (1) best IP Address.

You can find more details on how to obtain your SSH Key here: Generating a SSH Key

Sending a Segment to Adobe Campaign

Using Activate you can send Segments to Adobe Campaign to create targetable Audiences within your Adobe instance.

Currently we support sending a CSV file to an SFTP shared with your Adobe account. Once the file has been delivered, you can then use that to create an Audience within Adobe Campaign.

Sending your Segment

38403840
  1. Click ACTIVATE NEW AUDIENCE to get started.
  2. Select the appropriate Adobe Campaign activation.
  3. Add your Segment(s).
  4. Update the audience name, this will become the name of your CSV file.
  5. Agree to terms, and click SEND AUDIENCE.

Loading your Lexer Segment into Adobe Campaign

The first time you want to activate a segment you will need to set up a File Transfer automation and/or a Recurring Import Workflow. You should only need to do this once, then every time you activate an audience the Adobe automation will pick up and load the Audience for you.

Adobe has these two guides you can follow; Setting up a recurring import workflow, and File transfer.

Connecting your Adobe Campaign account with Lexer

Congratulations, your account should now be integrated and activated in Lexer. We've gone through what Adobe Campaign is, the type of integration it is, its benefits, and how to integrate and activate it. There's a lot of steps to follow here and if you feel stuck or confused please don't hesitate to reach out to Lexer Support ([email protected]) if you need any help.


Did this page help you?