Adobe Campaign

Connecting your Adobe Campaign account

When you connect your Adobe Campaign account, you are allowing Lexer access to send data through Adobe Campaign to your audience. This can easily be set-up in the Integrations panel. This allows you to send your customer data and segments for marketing campaigns through Activate.

You will need to contact Lexer Support to connect your Adobe Campaign account with your Lexer Hub. We presently support the transfer of flat-file (CSV) segments which can be ingested by Adobe.

When reviewing Adobe documentation, you are connecting to an External SFTP Server.

Two key things required for set-up:

  • SSH Key
  • IP Address*

*We suggest only one (1) best IP Address.

You can find more details on how to obtain your SSH Key here: Generating a SSH Key

Benefits of an Adobe Campaign integration:

  • Send your personalized campaigns to more customer segments.
  • Import your contacts as enriched profiles.

Sending a Segment to Adobe Campaign

Using Activate you can send Segments to Adobe Campaign to create targetable Audiences within your Adobe instance.

Currently we support sending a CSV file to an SFTP shared with your Adobe account. Once the file has been delivered, you can then use that to create an Audience within Adobe Campaign.

Sending your Segment

  1. Click ACTIVATE NEW AUDIENCE to get started
  2. Select the appropriate Adobe Campaign activation
  3. Add your Segment(s)
  4. Update the audience name, this will become the name of your CSV file
  5. Agree to terms, and click SEND AUDIENCE

Loading your Lexer Segment into Adobe Campaign

The first time you want to activate a segment you will need to set up a File Transfer automation and/or a Recurring Import Workflow. You should only need to do this once, then every time you activate an audience the Adobe automation will pick up and load the Audience for you.

Adobe has these two guides you can follow; Setting up a recurring import workflow, and File transfer.

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