Marketo

Connecting your Marketo Data Transfer Hub (DTH)

You can connect your Lexer hub and Marketo account using Adobe's DTH platform. The underlying technology is SFTP, meaning Lexer will be connecting (ssh-ing) into the Marketo DTH server to both deliver Segment files and extract engagement and contact files.

During the connection process, you will need to have both Lexer and your Marketo SFTP interface open. During the flow in Lexer you will enter your Account name, your SFTP Username, and then in saving a Public Key will be generated. This public key must be shared with Marketo, as this will permit the connection and exchange of data.

Integration in a nutshell

Here's a summary of how Marketo integrates with Lexer:

Integrating Marketo and generating your public key

1. Navigate to MANAGE > INTEGRATIONS
2. Find and click the Marketo tile
3. Click INTEGRATE MARKETO
4. Add your Account name
5. Enter your username
6. Click save & then copy your public key

Now supply your public key to Marketo and they will confirm when the connection has been completed.

You're done!

Congratulations, your account should now be integrated in Lexer. We've gone through what Marketo is, the type of integration it is, its benefits, and how to integrate. There's a lot of steps to follow here and if you feel stuck or confused please don't hesitate to reach out to Lexer Support (support@lexer.io) if you need any help.