Connect your Vero account with Lexer

You can connect your Vero account with Lexer, to create enriched identity profiles and send lists of segmented customers for marketing activations.

Benefits of a Vero integration

Integrating your Vero account with Lexer provides a number of benefits, such as:

  • Send customer lists for retargeting campaigns
  • Maintain enriched profiles of customers in Vero

How do I integrate my account?

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Select the Vero tile, click Integrate Vero, then enter your Vero application details, and hit Save Integration.

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The final step

Once you've added your Vero account credentials to the Vero tile in the Hub, please contact your Success Manager, or Lexer Support ([email protected]) to complete your Vero set up and configuration.

For information on how to obtain your API key, read here.

This integration works by providing Lexer with your API key, and secret, and allowing Lexer to make these imports on your behalf.

What is a Vero activation?

The Vero activation allows you to securely send your customer data from Lexer to Vero, adding tags and enriching data on your Vero customers.

When we send an audience across, we can select any number of Attributes within Lexer to enrich your customer profiles in Vero. These can then inform segments, and suppression logic in Vero. The activation also appends an “audience tag” to your customers, to allow for quick campaign targeting.

The activation permits you to send and update the following fields within a customer profile in Vero.

  • Vero ID
  • Email
  • First Name
  • Last Name
  • Birthday/Date of Birth
  • Phone Number
  • Vero Property
  • Vero terminology

List

A collection of customers, and the information you have on them. A customer can belong to many lists, and these will be your primary tool in segmentation within Vero. For example, your “High Value” contact list contains anyone with a spend value over X.

Vero Property

A custom field used for an identifier that’s tailored to your needs – this could be NPS scores, or mobile numbers, for example.

How do I activate to Vero?

Before you get started, make sure you’ve done the following:

Tagging your customers in Vero

The Vero activation supports the enrichment and tagging of your customer data in Vero for segmentation purposes.

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  1. Click ACTIVATE NEW AUDIENCE
  2. Select your Vero account for this Activation
  3. Add your Segment
  4. Update the audience name, this will become your tag in Vero
  5. Ensure the audience action is set to Maintain
  6. Select which Attributes you’d like to send across to Vero
  7. Agree to terms, and click Send Audience

Set and forget – auto-updating audiences

Lexer Activate permits you to automatically update your audiences within Vero. With this selected, Lexer will add or remove customers from your audience, as customers enter and leave your Segment.

Okay I’ve sent my audience, what next?

The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Vero. We’ll send you an email to let you know once an audience has been sent – the time this takes will vary, depending on the size of the audience.


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